City Group Hospitality Executing a Successful Digital Strategy Lynda M Applegate Gabriele Piccoli Joaquin Rodriguez 2023
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In 2014, when I founded City Group Hospitality in Chicago, I launched a comprehensive digital strategy for the business. In today’s world of e-commerce, we were aware that guests could not only purchase a restaurant experience online but also interact with us across various digital channels. A successful digital strategy meant our ability to respond to their wants and needs in real-time and to increase the number of online bookings. A digital strategy that would also help us expand into new markets, create a loyal customer base, and increase profits. I learned firsthand from the
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I have been working with City Group Hospitality as the Content Marketing Manager since 2015. 1) Identification of the Customer Needs – I conducted a thorough customer research to identify the needs and preferences of the target audience. – The research was conducted through online surveys, online chats, and email interactions. – The information gathered helped us to understand the customer’s pain points and opportunities. – The findings were used to design and develop a targeted digital strategy that met the customer needs. 2) Digital Marketing
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“Executing a Successful Digital Strategy for City Group Hospitality” case study Lynda M Applegate’s digital strategy for City Group Hospitality aims to enhance its online presence through Google Ads, Facebook Ads, and other paid advertising. link By using a customer-centric and personalized approach, the hotel management company is able to engage with potential guests and turn them into loyal customers. Gabriele Piccoli and Joaquin Rodriguez’s digital strategy for City Group Hospitality is to leverage online content
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City Group Hospitality Executing a Successful Digital Strategy Lynda M Applegate Gabriele Piccoli Joaquin Rodriguez 2023 As part of its overall strategy, City Group Hospitality has taken the initiative to adopt a digital strategy that is critical for the success of the business. The company has recognized that customers prefer online and digital channels for making reservations, ordering food, and purchasing other goods and services. As a result, it has developed a comprehensive digital strategy that is designed to engage and entice customers with ease. This
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This time, I’ll discuss about City Group Hospitality, a major player in the hospitality industry, which is going through a digital transformation. As part of their transformation, City Group Hospitality has implemented a comprehensive digital strategy that leverages multiple channels, including social media, email marketing, mobile apps, and loyalty programs, to provide an immersive and personalized travel experience. This strategy has helped City Group Hospitality increase customer engagement, loyalty, and revenue, while also mitigating the risks of a digital-first world. see this
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“Digital is the new powerhouse, for businesses and marketers alike.” As City Group Hospitality’s CEO, it was one of those profound statements that inspired my team and me to look to the future and see what digital could bring to our company. Our vision had two primary components: the company needed to be more customer-centric, and to increase revenue through digital means. I felt it was time for City Group Hospitality to implement a digital strategy. We set clear goals and mapped out our approach with the new strategy’s components: 1. In