Bajaj RE60 The Branding Challenge of Disruptive Innovation Srividya Raghavan Saurabh Bhattacharya 2016
Problem Statement of the Case Study
Bajaj RE60 is a well-known automobile brand in India, known for its innovative features and styling. Bajaj’s main competitor is Maruti Suzuki, and their sales have seen a decline in the recent years. The company wanted to take the next big leap in the industry and offer something completely new in the market, a new vehicle concept that would challenge the existing market leader in the automobile segment. The team was charged with this massive task of branding and marketing a completely new concept, and this essay
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Bajaj RE60 – the branding challenge of disruptive innovation: The Indian two-wheeler industry is not as big as other parts of the world. It is the lowest consumer market in the world and has no strong leadership. A new entrant in the industry, Bajaj Auto, is trying to create a unique identity that would bring a change to the market. This essay discusses the challenges that Bajaj Auto has faced in creating a brand identity for its new product: RE60. Read Full Report B
VRIO Analysis
Section: VRIO Analysis Topic: The branding challenge of disruptive innovation Bajaj is a well-known car manufacturer of India. Their RE60 model was launched in India in the year 2004. The branding strategy was to position themselves as a premium car for customers who wanted a luxurious and high performance vehicle. This strategy aimed at building a strong brand and capturing the mind of the audience. The marketing team tried to create a sense of exclusivity, and a feeling of quality.
Recommendations for the Case Study
Bajaj Auto Ltd. Was known for its traditional bicycles and motorcycles. In 2015, the company made a dramatic about-face by announcing the launch of RE 60 electric bike. This move was significant in terms of two things: (a) it was Bajaj’s first foray into an entirely new market segment; and (b) it was an indication of the company’s commitment to be “disruptive” in the market. In 2016, the company launched the
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Bajaj RE60 The Branding Challenge of Disruptive Innovation Srividya Raghavan Saurabh Bhattacharya 2016 I wrote: The world of automobiles has been changing with each passing day and the most recent change is the emergence of small electric vehicles (SEVs). The recent development has led to many automobile companies venturing into the segment, and Bajaj Auto Limited (BAL) was one of the first to introduce a small car brand in the global market. With this new product line
Marketing Plan
Title of Marketing Plan: Branding the New Reason for Choice 1. Purpose of the Branding Plan The primary purpose of this plan is to explore the branding challenge of a new reason for choice in Bajaj RE60, and to recommend a marketing and advertising approach. 2. Brief Overview of Reason for Choice Bajaj RE60 is a two-wheeler motorcycle in the market which has traditionally catered to the mass market. However, the motorcycle industry has witnessed