Aspire Food Group Marketing a Cricket Protein Brand Miranda Goode Emily Moscato 2020
Problem Statement of the Case Study
Aspire Food Group (Aspire) is a US-based marketing and sales company that specializes in protein ingredients and nutrition products. They are a relatively new player in the health food industry, but they have already gained a substantial following among health-conscious individuals who are willing to pay more for products that are not just nutrient-dense but also taste good. In a bid to maintain this advantage, Aspire Food Group has decided to launch a new protein brand, called Miranda Goode, that is packed with 20 gr
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Aspire Food Group (AFG) is a brand that has a unique and high-demand protein product, namely Cricket Protein. After a successful trial run last year, they had an opportunity to expand its marketing channels beyond fitness enthusiasts. The launch of the new product had several objectives. Firstly, the product must be more accessible to the wider audience. The target market was generally health-conscious, but they also cater to sports-enthusiasts, and fitness enthusiasts. Secondly, it was necessary to showcase
Financial Analysis
I’m passionate about food and writing. As someone who has been working in marketing for nearly 12 years, I’ve seen many different styles of copywriting, from unoriginal jargon to cliché phrases. harvard case study analysis When it comes to marketing, “crickets” are a great example of how an otherwise effective sentence can have a significant impact on the consumer’s buying decision. According to a study by marketing agency OMD, a customer is more likely to purchase protein snacks when they know their product contains 10 grams
Evaluation of Alternatives
Aspire Food Group’s Cricket Protein brand is all about the protein, health, taste and cost-effectiveness. It is marketed as a ‘clean-eating’ brand, promoting its ingredients from ‘clean meat’ sources such as insects and ‘clean fish’ species. The brand is ‘health-conscious’, and ‘sustainable’ in its manufacturing, which makes it a convenient option for an average family. The product comes in convenient packets, making it a perfect fit for busy lifestyles. I first saw it
BCG Matrix Analysis
“I have been a loyal customer of Aspire Food Group (AGFG), and I would like to provide an overview of their Cricket Protein Brand. As a long-time AGFG client, I have been impressed with their marketing strategies in the past. In my experience, AGFG has used a multi-pronged marketing approach to promote their Cricket Protein Brand. The first step in their campaign was to conduct extensive research to understand the nutritional benefits of Cricket Protein. This involved engaging with health-
Case Study Solution
In September 2019, Aspire Food Group announced the launch of a new cricket protein brand that would appeal to the millennial audience. The brand’s target market is athletes who demand high-quality protein sources for sports. Their product lineup features cricket meats with a protein content ranging from 9 to 12%, offering the nutrients and benefits of grass-fed beef, chicken, and other animal-derived products while being more environmentally-friendly. I am a former sports nutrition
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“Aspire Food Group (ASPIRE) is a leading global food company with brands in India and other emerging markets. Aspire is marketing a Cricket Protein Brand ‘Miranda’ under the “Miranda’s Cricket Protein Products” brand name. A 51% subsidiary of ‘Mumbai (ASPIRE) Food & Beverages Ltd’ (AFBL) is managing the franchise in the UAE with the partnership of ‘Mumbai Cricket & Sports Academy (MACC