Allegiant Airlines Finding a New Customer Segment Arpita Agnihotri Saurabh Bhattacharya 2017

Allegiant Airlines Finding a New Customer Segment Arpita Agnihotri Saurabh Bhattacharya 2017

Case Study Solution

Allegiant Airlines, the low-cost, no-frills airline, announced its fourth-quarter earnings for 2016. While the financial results were better than expected, one interesting thing about the earnings release that has left some investors puzzled was the segment that Allegiant Airlines is exploring and investing heavily in. What the new customer segment is and why the airline is putting so much resources into it is, for now, unknown. However, what is clear is that this segment has huge potential, and the potential is not

Alternatives

Allegiant Airlines (ALGT), a regional airline based in Las Vegas, has announced an exciting development for its targeted market, primarily the college students. “The flight school industry is expected to see a 5% to 8% growth rate within the next three years. This is a prime opportunity for Allegiant Airlines as we identify new segments for our product and services. Through our customer-centric approach, we plan to offer personalized flight-booking services for students, to cater to their specific requirements,” said Mark Dyess, Al

BCG Matrix Analysis

I recently attended a talk with Allegiant Airlines’ CEO, Dave McCall, at the recent APEX conference. Allegiant is a new airline in the US aviation sector. important source The airline is a little less than 10 years old but has successfully carved out a niche for itself by offering low-fare non-stop air travel to destinations such as Las Vegas, Orlando, Phoenix, San Diego and San Francisco. The low fares have created a new market segment for the airline. Around 98% of

VRIO Analysis

In 2012, American Airlines and Allegiant Air announced a code-sharing arrangement. For the first time, American and Allegiant could sell one ticket as American Airlines’ ticket and another ticket as Allegiant Air’s ticket. As a result of this alliance, Allegiant Air saw tremendous expansion in its customer base, and American Airlines, in turn, was able to gain customers through its codesharing program, thus gaining another revenue stream. In 2016, the airlines announced

Evaluation of Alternatives

In my view, Allegiant Airlines’ current business model needs to be tweaked. It’s a model with a lot of merit. But it should be tweaked to attract a new customer segment. And this new customer segment needs to be positioned as a ‘new airline’. Allegiant Airlines’ current customer base is primarily millennials (30-45 years). They prefer direct flights to get to their destination easily and affordably. This customer base does not require any hassles or inconveniences, and they

Porters Five Forces Analysis

Allegiant Air, a non-stop, low-cost, regional airline has a focus on connecting people to the places where they can explore, relax, work and play. This has been the reason for Allegiant Air’s success, attracting the airline’s focus and attention to an unconventional market segment of short haul travelers and families who are looking to experience the latest trend. have a peek at this website According to the latest numbers for the first half of 2017, Allegiant Air has announced that it carried

SWOT Analysis

Allegiant Airlines Finding a New Customer Segment – Arpita Agnihotri Saurabh Bhattacharya Allegiant Airlines is a domestic low-cost airline based in Nevada, United States. It is well known for its affordable airline ticket prices with convenient service to travelers from various destinations across the world. It has come up with a new plan for its customers and staffers, by finding a new customer segment. This SWOT analysis is aimed at explaining the company’s situation and highlighting