Scale Effects Network Effects and Investment Strategy Willy Shih 2011
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“The Chinese internet giant, Alibaba Group Holding Ltd, has established itself as one of the world’s most profitable companies. Alibaba has grown to become a platform for all-in-one service delivery in China, with products that range from online shopping and online payments to a wide range of services that include financial investments and insurance. Alibaba’s business model has attracted millions of entrepreneurs in China who now use its services to operate and grow their businesses.” In this case study, we will examine how Alibaba achieved
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Willy Shih, a Chinese entrepreneur who built a 21st century e-commerce giant (Naspers), is currently trying to build a network of brands on WeChat in China that can operate in the same scale as Naspers. However, he is struggling with the scale effects network effects and investment strategy of doing so, particularly given his need to make deep discounts for the brands to attract WeChat’s mobile and middle-class users. In this case study, we will examine Scale Effects Network Effects
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I am one of the most experienced entrepreneurs in the tech industry. With my personal experience, I have been able to see and study many cases. Based on what I have seen and studied, I believe that scale effects are the most significant factor in a business’s success or failure. my response Scale effects refer to the phenomenon where larger a business is, the faster it grows and profits grow with it. For example, if a business has 100 employees, its profit margin will be 10 percent (compared to 20 percent for a business
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