OM Sweets and Snacks Charting New Horizons for Sustainable Growth Vinod Thakur
Marketing Plan
As a young entrepreneur with a passion for cooking, I am always on the lookout for the latest trends in the industry. Recently, I came across an opportunity to launch a new line of sweets in a sustainable way. At first, I was a bit skeptical about the concept of “sustainable” sweets, but after studying and researching, I realized that it was an opportunity that deserved to be taken. The key to success was in using ingredients that are locally sourced, using natural flavor
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OM Sweets and Snacks is one of the leading cakes and chocolates manufacturers in India, providing customers with a wide array of cakes, confectionery, and chocolates that are both visually and texturally attractive. Our focus on sustainable growth began as a way to achieve our long-term objectives while also contributing to the greater good of our society. By implementing eco-friendly practices such as reducing carbon footprint, decreasing waste, and using eco-friendly packaging,
VRIO Analysis
When a well-known brand OM Sweets and Snacks started with the slogan “Mela” (A Thali), the audience was completely bewildered. this page “Mela” as the name was quite vague and had a limited market. However, the new marketing strategy with “A Thali” for OM Sweets and Snacks was a game changer. Now, OM Sweets and Snacks is one of the top five food brands in India in terms of turnover. OM Sweets and Snacks has also established
PESTEL Analysis
OM Sweets and Snacks is one of the largest cakes, cookies and sweet snacks manufacturing company in India, headquartered in Pune, Maharashtra. Established in 1995, the company is a subsidiary of the Om Group, one of the leading FMCG and agro business conglomerates in India. OM Sweets and Snacks has a wide portfolio of products, which include cakes, cookies, sweet snacks, chocolates, fruits, milk products, etc.
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The global scenario has shifted from the traditional to an e-commerce-driven world. People are migrating from the old way of buying snacks and sweets to online retail. As OM Sweets and Snacks enters the digital market, we have taken the first step towards sustainable growth. We’ve decided to launch an e-commerce portal and offer the traditional food items like snacks and sweets in an online marketplace. The main objectives are as follows: 1. Increase brand awareness and visibility
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OM Sweets and Snacks is India’s leading confectionery, sweet, and bakery brand. The company was founded in the year 1952 in the then Bombay, a suburb of Mumbai. It is a part of the prestigious Godrej Group, which is one of the oldest, largest, and most successful conglomerates in India. The group has over four hundred subsidiaries across the world. OM Sweets & Snacks has made significant strides towards sustainable growth. From a hum
SWOT Analysis
In addition to producing quality sweets, OM Sweets & Snacks is embarking on a path of sustainable growth, and I am proud to be a part of this journey. The company’s initiatives are focused on minimizing waste, reducing water usage, and promoting environmental responsibility, and we have been making efforts to implement these initiatives on our factory, packaging, and sourcing grounds. As part of this journey, we are currently working on several programs to reduce energy usage. In the packaging area, we are implementing energy-efficient equipment