Netflix Sayan Chatterjee Elizabeth Carroll David M Spencer 2010
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1. Netflix is a US-based online streaming media company. 2. Sayan Chatterjee founded it in 1997 and is still in charge. 3. He was born in 1977 in Dhaka, Bangladesh, and graduated from MIT with a B.S. In Electrical Engineering and Computer Science in 1999. 4. He had earlier founded another start-up, Sens.Net, in 1995, which also became a publicly listed company. 5
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“My experience has taught me that Netflix’s success can be attributed to the unbeatable quality of its catalogue that caters to every mood, hue, and style. For instance, the movie ‘A Serious Man’ is a perfect example of how Netflix uses its catalogue to curate a viewing experience to suit each user’s taste. It showcases an all-time classic for anyone looking for a philosophical insight. Netflix’s catalogue also has an extensive range of art films, ranging from arthouse class
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“This case study report provides a comprehensive overview of Netflix, an American multinational media company. Netflix is a digital media streaming platform. It provides streaming services, video on demand services, DVD rental services, and Blu-ray disc services to the consumer. Netflix has over 46 million subscribers in US alone. Netflix has a strategy of ‘owning your audience’ to create loyalty to the company, by creating exclusive content and personalized service for each consumer, which increases engagement, loyalty, and consumer adoption
PESTEL Analysis
Netflix was founded in 1997 in 1997 by Reed Hastings and Marc Randolph in California. Initially, the company was called NetMission Studios and launched on the internet in 1999. Today it is one of the leading streaming companies in the world, providing more than 200 million subscribers to watch over 100,000 TV episodes and films on PC, Mac, Apple TV, Android and iOS devices, gaming consoles, smart TVs, and smartphones. It
Financial Analysis
“Netflix says its first quarter earnings report showed that its subscriber base in North America is now 1.4 million, up 25% on the previous quarter and 15% on a year ago, while its European subscription revenue rose by 32% to €104 million. The company added 1.4 million net subscribers in Q1, boosting total subscribers to 31.5 million. The company’s global net subscription added over 5 million customers for the quarter, including 1.1 million
VRIO Analysis
1. Value Proposition Netflix provides an unbeatable value proposition. hbr case study analysis The VRIO model highlights how this offers great value to customers. his response Value-add service: – Unlimited movie and TV show titles (60,000 titles) – Quick and easy ordering and search – 30-day free trial Vision and values: – Provide movies and TV shows at an affordable price – Make sure customers can get content for their interests – Support independent filmmakers and creators – F