Zensar Technologies From Living Digital to Living AI Piyush Kumar Geetika Shah Vinodini Saihjpal Sushreeta Mohapatra
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Suddenly, my company’s entire marketing strategy revolved around the idea of “Digital Marketing”. With the rapid rise of the internet, social media, mobile, and various digital tools, the digital landscape had changed the game altogether. My team and I worked overtime to keep up. It was no easy task. We faced technical hurdles, had to deal with a growing number of clients, and still, had to come up with something new each day. However, we managed to take Zensar Technologies from a ‘Living Digital’ brand to a
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Zensar Technologies is a global IT solutions company, offering innovative applications, solutions and services for financial services, healthcare, retail, and business process management (BPM). Founded in 1995, Zensar’s success is based on a culture of innovation, talent, and client satisfaction. As a part of the Indian IT industry’s transformation journey, Zensar has transformed from a company that provides ‘Living Digital’ to a company that provides ‘Living AI’, driven by technology and analytics. In this
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Zensar Technologies is one of India’s fastest-growing IT services firms, and my role at the company has been focused on leading its growth as a digital service provider, focused on driving customer experience and building market share in digital services, mobile, and social media. As we are witnessing an explosion in digital services in India, the opportunity for Zensar to build a digital services business has never been bigger. try this site The company is also leveraging its expertise in digital service delivery across multiple sectors, including banking, education, healthcare, government
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Zensar Technologies (Zensar) is a leader in application services and solutions. They offer end-to-end applications across industries such as Finance & BFSI, Retail, Healthcare, Manufacturing, Telecommunications, etc. next page Zensar is a pioneer in developing and delivering next-generation digital applications. With its digital platforms, it helps enterprises enhance their competitiveness and profitability by optimizing IT resources and enhancing customer experiences. The Zensar brand is well-estab
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Living Digital: Zensar Technologies has evolved from a digital marketing services and products provider to the technology company that specializes in creating solutions and services, which enable businesses to harness the power of digitization. Zensar has consistently worked on digital transformation for its clients across different industries including BFSI, retail, e-commerce, media and entertainment, healthcare, real estate, education, etc. In 2019, they were awarded Digital Service Provider (DSP) status from Nasscom, an indication that
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Zensar Technologies has gone through two transformations in the last decade, one in the form of Digital, and the other in the form of AI. Zensar has embraced the digital world and now is a leader in the digital landscape, with its flagship product, SAP businessONE as a major differentiator. Zensar’s focus now has shifted to AI to address the emerging trend of AI-based business solutions in the industry. In this case study, we explore Zensar’s transformation journey from Living