Haier Taking a Chinese Company Global in 2011 Tarun Khanna Krishna G Palepu Phillip Andrews 2011
Porters Five Forces Analysis
In 2011, Haier, a Chinese appliance company, had grown by a compound annual growth rate (CAGR) of 17.9% during the 11 years it had been listed on the New York Stock Exchange (NYSE). At the same time, the company had been taking the Chinese market by storm. I had seen this first-hand during a visit to China in March 2011. The company was growing rapidly at a rate of 15-16% during the second quarter of that year
Problem Statement of the Case Study
China has always been a back-up to America for companies worldwide, and today it has gained ground against them. This is evident from a case study by the Haier Corporation, China’s largest appliance maker. In its fiscal year 2010, the company posted its highest net income ever of RMB12.3 billion ($1.8 billion). During 2010, Haier saw a substantial increase in its production output in China, to the tune of 23.3% to 390.8 million
VRIO Analysis
Haier, a Chinese home appliances and electronics manufacturer, is one of the largest electronics companies in the world. The company’s annual turnover in 2010 was Rs. 28,300 crores. This, however, was 5% below the previous year’s turnover of Rs. 29,300 crores. The company has managed to achieve 43% growth during the period from 2006-2009. The company’s current
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The case study describes how Haier has effectively grown its customer base in China, its supply chain strategy, its approach to export and the company’s growth strategy in the global market. The case study also presents the challenges that the company is facing in international markets. Apart from this, it also contains a few shortcomings in terms of customer-facing activities like the poor quality of the products. Haier is expected to revamp the quality of the products in order to keep pace with the increasing competition in the global market. click here for more The case study highlights
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Haier, the world’s largest air conditioner manufacturer, has taken the leap into the Indian market. Haier’s India CEO, Tarun Khanna, will personally be leading the sales efforts of Haier’s India team. “Having completed the successful turnaround of the company in China, I am confident that we can achieve the same result in India,” says Tarun Khanna. Haier is known for its innovative strategies, as mentioned in the case studies. The Chinese manufacturer has been very innovative with its products, by
Financial Analysis
Haier, a China-based appliance maker with a wide product range and robust market position, is taking a giant leap towards global domination. In the last one year, Haier has acquired four other companies to accelerate its expansion in the world’s second-largest economy, while simultaneously expanding its position in its home market, and taking its revenues to nearly $7.5 billion by 2015. The most significant acquisitions made by Haier are: 1. Pengfei Electronics, with a market
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Title: Haier Taking a Chinese Company Global in 2011 Title: Haier Taking a Chinese Company Global in 2011 Title: Haier Taking a Chinese Company Global in 2011 Title: Haier Taking a Chinese Company Global in 2011 Title: Haier Taking a Chinese Company Global in 2011 Title: Haier Taking a Chinese Company Global in 2011 Title: Haier Taking a Chinese Company Global in
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The year is 2011. Haier, a Chinese consumer products company founded by the renowned Chinese entrepreneur Mr Haier, was just starting its journey to become one of the world’s leading home appliance brands. Haier is a company that is not so new to the global appliance market. It has already conquered the Indian and South East Asian markets with success. Tarun Khanna, Chief Operating Officer of Haier Global Home Appliances Company Ltd. (GGHACL), told us during the conference that Ha