Blue Cross Blue Shield of Michigan BCBSM The AI Journey Shikhar Ghosh 2024
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Blue Cross Blue Shield of Michigan BCBSM has taken a giant leap by embracing AI, and is moving into the future with its digital transformation. BCBSM has been using AI for a while, starting with self-service billing. The organization has recently expanded its use of AI across all aspects of its operations. I have always believed that it was an intelligent decision to move away from manual billing towards self-service billing. her latest blog However, this is something that has taken a leap with AI. Here is my experience on Blue Cross Blue
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“The AI Journey” is a case study about how Blue Cross Blue Shield of Michigan BCBSM developed its AI strategy. Our goal is to help readers understand how AI can be used to improve patient care and to guide their own journey in adopting and implementing AI in their own organizations. In the early 1980s, a major problem in the healthcare industry was that most healthcare systems used “paper and pencil” methods for data collection and processing. To overcome this issue, a new approach was needed – computers.
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I’ve spent the last year in AI Journey for BCBSM. As a subject matter expert (SME) for AI, I can give some first-hand experience, and honest opinion. In addition, I can write a blog post in 160 words for BCBSM (BCBS Michigan’s health plan division) website, so it is an additional effort. Blue Cross Blue Shield of Michigan is the leading private health insurance company in Michigan and the fifth largest health insurer in the nation. Their mission is “to deliver personal
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“Blue Cross Blue Shield of Michigan (BCBSM) has embarked on the journey of AI implementation in its IT systems in order to streamline processes, enhance customer service, and optimize business outcomes. look these up BCBSM recognized that implementing AI could help achieve its mission of providing quality and affordable healthcare to its members and the community. Here are some details about the implementation journey and the benefits the company has realized so far.” Start by introducing the company. It is the first example of how a health insurer is using AI to streamline
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The first line of business to embrace Artificial Intelligence (AI) is healthcare. With increasing population, shortage of medical professionals, and healthcare facilities being too small, the industry has been struggling to cope up. AI can help overcome these issues in various ways. In fact, the healthcare industry in the United States is already using AI. For example, in 2019, Johnson & Johnson’s Janssen Biotech, Inc. Developed a digital therapeutic called RxAI that uses machine learning to
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Blue Cross Blue Shield of Michigan (BCBSM) is a publicly traded organization providing health insurance for over 6.5 million people throughout Michigan. Founded in 1937, the company started as a health plan for the state of Michigan, and soon evolved into a large insurer serving individuals, families, and small businesses across the United States. In the past, BCBSM has been associated with many technological changes and improvements in the field of healthcare. For instance, in 2020, the organization initiated a data
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Blue Cross Blue Shield of Michigan (BCBSM) is the largest health insurer in the state of Michigan, covering approximately one-third of the population. A major milestone for the company was the implementation of an AI-powered patient engagement system in 2015. The initiative aimed to enhance the health and wellness of the members through an AI-enabled self-service portal (SmartPortal), a chatbot, and a customer support desk. The team’s objective was to provide seamless access to information,