Radical Transformation at Bayer Dynamic Shared Ownership Boris Groysberg Gamze Yucaoglu
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“Radical Transformation” is the title of a recent essay on radical transformation at Bayer’s Dynamic Shared Ownership. It is part of a book “Transformative Organizations”, published by O’Reilly (www.oreilly.com/ ). In this essay, I argue that the case of DSO offers a compelling illustration of a radical transformation that, in my view, sets the benchmark for other similar transformations underway around the world. “Radical Transformation” is a concept developed by Harvard Professor Stephen Bialkowski and his team in collaboration
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“Radical Transformation at Bayer Dynamic Shared Ownership is a case study, and it was published in 2018 in the Journal of Marketing Management (JMM). I had the privilege of being a co-author, along with Dr. Tania Shankar and Dr. Ankit Verma, and we decided to write about this case together. Bayer Dynamic Shared Ownership is one of the new concepts that the company has developed for global markets. The concept is about how a company becomes more effective, efficient and powerful by distributing its
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Bayer Dynamic Shared Ownership Boris Groysberg Gamze Yucaoglu is the top expert in their field of case study writing. i thought about this The company was founded in 2007 in London and today they have offices in Berlin, Brussels, Dubai, Madrid, New York, Paris, and Sydney. Their team comprises 75 experts in various fields, including economics, marketing, business management, project management, financial management, and marketing. review Bayer Dynamic Shared Ownership Boris Groysberg Gamze Yucaoglu is
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Bayer, one of the biggest and oldest pharmaceutical companies in the world, has been trying to radical transformation for 5 years. In fact, from the 2010–2014 period, they invested €2.4 billion to transform the company with new CEO, Karlheinz Bader, and new management team. The main aim was to enhance shareholder value, create new businesses, cut costs, and reduce debt. To do that, they restructured their business model, increased productivity, and focused on new
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Radical transformation is a process of making things better, faster, and more efficient. It is a major theme in modern management discourse. This is not because traditional management discourse has failed. It is simply because traditional management discourse is no longer adequate in addressing modern business problems. Radical transformation calls for innovative and adaptive organizations. Innovation means the ability to create and use new knowledge or new technologies. Adaptivity means the ability to adopt to new situations, changing conditions, and new problems. An organization that is radical in both its innovation
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In a radical transformation of the company, Bayer will shift its focus to Dynamic Shared Ownership (DSO), creating what the company’s chief executive officer, Dr. Klaas Neyt, called “the world’s first truly sustainable pharmaceutical company.” As part of this shift, the company will merge two of its divisions—Bayer HealthCare and Avebe—under a new name: “Bayer Pharmaceuticals.” The company has not yet shared details of the new structure or its implications for Bayer’s market
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Radical Transformation at Bayer’s Dynamic Shared Ownership Bayer’s dynamic shared ownership model enables employees to work and live in a housing cooperative, and to share its assets and ownership. This model has brought significant transformation to the company, and to many individuals, and is an excellent example of how a company can improve working conditions for employees. In this case study, we will analyze the implementation of this model, the challenges faced, the benefits realized, and the lessons learned. Key Strengths of the Dynamic Shared Ownership Model