SOLAGEO Extending Global Value Chains to Rural Markets in Developing Countries Ronald Lau Joseph Santana Fernandez
SWOT Analysis
Developing countries are not just in need of technological innovation and innovative strategies, but also have a critical need for the extension of value chains. This is especially evident in the case of rural regions where many farmers do not have access to technology to help them increase their agricultural productivity, and thus contribute to the development of their communities. One example of this is the company SOLAGEO, a company that focuses on developing a portfolio of innovative technologies to help farmers in these regions. Here, we will analyze SOLAGEO’s
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I had always been inspired by the work of John Deere, a company that has been an innovative leader in the design and manufacturing of tractors, trailers, combines and other farm equipment for over 130 years. And it has always struck me as interesting that they have focused primarily on providing tractors and other equipment to the world’s leading farmers, not just the “best” ones. However, it wasn’t until my studies abroad in Africa that I began to see how SOLAGEO is expanding to provide the same products and services to small
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I’ve traveled extensively to the most disadvantaged regions of the world to learn from farmers, entrepreneurs, and policymakers. They teach me more about how businesses can solve global challenges such as food insecurity, malnutrition, and poverty than they ever do in the classroom. This knowledge led me to start the company SOLAGEO Extending Global Value Chains to Rural Markets in Developing Countries (SOLAGEO). Our focus is on enabling the world’s most marginalized far
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“It is a known fact that rural markets in many developing countries face critical challenges. The traditional farming and agribusiness practices have been adapted to cater for local requirements. This is the “bottom of the pyramid” or BOP market. In the past, many BOP farmers had to make multiple trips to the nearest urban market due to lack of accessibility and transportation infrastructure. The resulting was a high rate of loss in time and resources for the farmers. These small farmers are among the most vulnerable in the society, facing
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SoLaGeO is a not-for-profit organization based in Germany. Its mission is to help smallholder farmers access finance and improve productivity to increase their income. get more Their strategy is to create value chains of 10-12 rural farmers, starting in West Africa and expanding to other African countries. They specialize in high-value crops, such as cocoa and coffee, and aim to make farmers more profitable. Case Study: In the project I participated in, I was
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“SOLAGEO Extending Global Value Chains to Rural Markets in Developing Countries Ronald Lau Joseph Santana Fernandez” case study, is a significant success, but its implementation has not been flawless. SOLAGEO is a start-up enterprise in Bangalore, India, that was founded in 2008 with the goal of advancing access to finance for small farmers and rural entrepreneurs in developing countries. The project’s focus has always been on expanding the global value chain of smallhold farmer