Caesars Entertainment Janice H Hammond Aldo Sesia 2014
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Caesars Entertainment is a leading global gaming company with approximately 49,000 employees, a portfolio of top-tier casinos in several major gaming markets, and a significant ownership interest in a majority gaming company in the United States. The company was started in 1937 in Reno, Nevada as the Golddigger Club, Inc. official website By Julius E. and Caroline Caesars, and incorporated as Caesars-Reno Gaming and Hotel Co., Inc. On February 24, 193
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Caesars Entertainment Janice H Hammond Aldo Sesia 2014 – a successful case study about Caesars Entertainment, the Las Vegas hotel and entertainment company headquartered in Las Vegas. Caesars Entertainment is one of the largest gaming companies in the world, owning or licensing some of the most iconic casinos, hotels, and entertainment venues in the world. The company has significant presence in the US, Europe, Australia, and Asia. Section: Executive Summary Caesars Entertainment, an
Marketing Plan
1. What prompted my interest in Caesars Entertainment: The marketing department of the Casino of Caesars Palace had requested for some help for the promotion of their newly launched Casino games “Tournament”. We were to provide an overall strategy plan, creative concept, and scripting of the promotional material for TV, press, and online for the launch. As per the given scenario, I immediately approached the senior marketing manager at Caesars Entertainment for their support. I was a regular contributor in the Caesars Palace blog, so they
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In my 12-month internship at Caesars Entertainment in Las Vegas, I have had to work with diverse personalities, from the CEO and his team, to hotel staff, housekeeping, casino floor staff, culinary team, and catering personnel. I have also interacted with outside vendors, such as hotels in New York and Miami that we used for shows and entertainment. There have been several instances where I had to adapt to new situations, change in protocol, and manage conflicts that arose. During my time as a housekeep
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Caesars Entertainment is a global gaming and entertainment company that operates hotels, casinos and other entertainment venues. One of the fastest-growing and most innovative casino companies in the world, Caesars Entertainment serves millions of customers every day across three continents and operates in the U.S. And approximately 40 countries in Asia, Africa and Europe. In the U.S., we operate: Caesars Palace, one of the world’s most famous and iconic casinos, located in Las Vegas;
Evaluation of Alternatives
Evaluate alternative business models for Caesars Entertainment that would be sustainable over the long-term based on their profitability, market share, asset value, and other metrics. Consider factors such as competitive advantage, capital structure, financial stability, liquidity, growth potential, customer preferences, labor market conditions, environmental impact, community involvement, corporate social responsibility, and brand equity. Analyze the impact of different business models on stakeholder value, including financial performance, employee satisfaction, customer loyalty, brand reputation, and community engagement. Provide