Sharmajis Canteen Competing with Online Food Delivery Services HBS Authors 2023
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“As online food delivery services become increasingly popular, competitors have been expanding their menu and reaching new customers. To stay ahead of the competition, Sharmajis Canteen, a popular brunch spot in Dhaka, Bangladesh, launched “Shark’s Cove”, a seafood menu that incorporates fresh seafood caught by Sharmajis’ in-house seafood team. Sharmajis is a pioneer in the Bangladeshi restaurant scene, and now has a new dish that distinguishes itself from the
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In recent years, online food delivery services like OlaCabs, UberEats, and Zomato have emerged as the fastest-growing segments of the food delivery industry in India. However, one company has consistently been at the forefront, and that is Sharmajis Canteen. With over 400 outlets across 10 states, the company has established itself as the go-to choice for customers looking for traditional Indian cuisine. However, the competition in this segment has become tougher, and
Case Study Solution
(120 words) Sharmajis Canteen, established in 2018, is a popular Indian restaurant chain based out of Delhi NCR. The company’s aim was to serve fresh and healthy food to their customers. The food offered at the outlets was prepared by a team of chefs who were passionate about their work and believed in using fresh and natural ingredients. Food quality was an integral part of Sharmajis Canteen’s brand. They strive to serve dishes that were
Porters Model Analysis
In a few years, India’s canteen market is expected to grow to ₹22,000 crore, from around ₹6,000 crore now. It is a market with high growth potential with a big chunk of 2021’s growth driven by pandemic lockdowns and restaurants going online. The canteen category comprises fast food outlets, cafés, and coffee shops. As the Indian economy recovers from COVID-19, it is expected that the canteen market will grow further, with
PESTEL Analysis
Sharmajis Canteen, one of the most popular food establishments in India, has been competing with online food delivery services such as Zomato and Swiggy. However, this is a difficult task as both the services offer their unique advantages. Zomato, a popular online food delivery platform, provides a vast network of restaurants across India and offers quick, easy, and convenient delivery. Its app is user-friendly, making it easy for customers to order and pay for food. The platform also offers free food delivery on orders worth a certain amount
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Sharmajis Canteen, the largest chain of fast-food restaurants in India, is now facing its biggest challenge yet, namely the ever-growing competition from online food delivery services. The company has witnessed a sudden rise in popularity since the advent of online food delivery services like BigBasket and Myntra’s FoodPanda, making it hard to stay ahead of the game. To make matters worse, there has been a recent spurt in the number of new online food delivery service startups, and now several prominent players have come into the market
Marketing Plan
Canteen Competition The canteen industry is a lucrative one with several players. While some cater to corporate clients, a few are providing a variety of services to students and employees. Sharmajis, a Mumbai-based canteen chain, is one of them. We started in 2003 and today have over 24 canteens across the city. Sharmajis prides itself on offering a healthy and homemade food in a hygienic and modern setting. We have invested heavily in technology to try here