Book Publishing in 2010 Stephen P Bradley Nancy Bartlett 2010
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In 2010, globalization of publishing industry was unprecedented, with many companies becoming digital media publishers, or e-book companies. New digital formats emerged like Apple iBooks, Amazon Kindle, Nook, Barnes and Noble Nook, Kobo, Sony E-Reader. These formats have disrupted the traditional book industry with 24/7 access to readers and 24/7 publication, with free and paid e-book formats. Innovative ideas were emerging from new ventures, which gave a
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It is no longer just about selling books. Today, book publishing is about business. Book publishers are using new technologies to reach potential customers and build relationships. This essay, titled Book Publishing in 2010: Business in the Age of Globalization, will explore the strategies of the leading publishing companies that are adopting new business practices and technologies. visit site These practices and technologies include the use of e-books, web 2.0, online marketing, global distribution, social media, and new models for financing books. I am the world’
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