Ockham Technologies Living on the Razors Edge Noam Wasserman 2004
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Ockham Technologies’s business operations are primarily in manufacturing and marketing electronic components. In this 160 word case study, I examine their 1999 financial performance and their marketing strategy. Ockham Technologies’s marketing strategy is focused on developing a long-term “network” market strategy that enables them to sell to existing and potential customers without having to worry about getting stuck in a relationship with a supplier, with the goal of long-term loyalty. This strategy is a variation of the Porter’s 5
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“Ockham Technologies is a premier IT consulting, development, integration and support services firm founded in 1997 in Dallas, Texas. In my time here, I have witnessed firsthand the rapid pace at which our industry is evolving and the dramatic impact that the internet has had on every aspect of business and society. From a technology standpoint, we have been able to take advantage of the emergence of new technologies that have significantly transformed the competitive landscape of our industry. For instance, Ockham’s ability to provide innovative
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