BatX Battling the Recycling Curve Shreenidhi Raguraman Ashutosh Yadav Deepak Pandit
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BatX is an online platform that provides sustainable packaging solutions, including the recycling of plastic waste. The company operates across several industries and has recently entered the recycling industry. The recycling curve in India is steep and challenging, with high waste generation, low recycling rates, and low usage of recycled materials. To overcome these challenges, BatX has adopted various strategies and practices. Here’s how: 1. Start-up mentality: The company’s start-up
Evaluation of Alternatives
Shreenidhi Raguraman (CEO and Director of Business Development at BatX Recycling Services Limited, Bengaluru, India) conducted an analysis of alternatives available to reduce the recycling curse in the city of Bengaluru, India. The curse refers to a situation where the waste generation exceeds the capacity of the recycling infrastructure, leading to a backlog in waste collection, pile-ups at recycling centers, and ultimately increased waste disposal cost for both the city and its citizens. The alternative options available include:
Porters Five Forces Analysis
One of the fundamental drivers of any business is recycling. The value of recycling is the equivalent of 35% of the cost of new material. As a result, it is a critical competitive factor for any recycling business. I met an exceptional company – BatX Recycling. BatX Recycling is a specialist recycling company that targets a segment of the market that is less aware of environmental benefits of recycling. In our industry, recycling has a ‘curve’ that goes through a phase of high
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BatX Battling the Recycling Curve BatX is a leading company in the recycling industry, delivering reliable and efficient waste management solutions to consumers across India. Established in the year 2003, BatX’s operations have grown to become India’s largest recycling company, managing more than 500 sites across 10 states, with over 7500 employees working to manage and distribute recycling across the country. BatX has established itself as a trusted partner with consumers
Marketing Plan
For years, recycling companies have been battling a critical challenge: the “recycling curve,” also known as “recycling lag.” Recycling lag refers to the delay between when recyclable materials become available for collection, and when they are actually collected and processed. This lag stems from various issues, including weak collection infrastructure, inconsistent waste management policies, and insufficient demand for recycled products. In the absence of a market demand for recycled products, recycling infrastructure suffers, and collection infrastructure fails
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The “BatX” initiative (BATtle with AIR and Sewer Myths) was launched to tackle the prevailing “AIR” and “Sewer” myths. AIR was a non-renewable resource that would run out if not well managed. According to the United Nations’ 2030 Sustainable Development Goal (SDG 7), clean and efficient sewers should be available to “65% of urban populations.” This was a huge challenge and would have been impossible to address without the “
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In today’s world, recycling is becoming increasingly important. Companies are encouraged by the law to recycle more and more, and even governments have become interested in reducing plastic waste. Despite all the encouragement, the recycling industry seems to be stuck in the “curve” at the current rate of recycling. my company Recycling Curve: According to a report by the United Nations, the recycling rate worldwide in 2019 was 29.8% globally