Hill Country Snack Foods Co HBS Brief Case 2012

Hill Country Snack Foods Co HBS Brief Case 2012

PESTEL Analysis

Hill Country Snack Foods Co, a Houston-based company specializing in producing snacks for vending machines, faced the challenges of being a new company in the food industry. It was founded in 2007 by Dr. Aaron Kaye and his wife, who had the background of experience in the hospitality industry. Hill Country Snack Foods Co is located at 15005 Katy Freeway, Suite 520, Houston, TX 77081. The company’s primary products

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The Hill Country Snack Foods Co. Home Is a leading manufacturer of gourmet cereals, granola bars, and nut mixes for retail and corporate accounts. Founded in 1974, the company has grown from a family-run operation to one of the most respected names in the snack food industry. In recent years, Hill Country has added a number of new products to its lineup, including gourmet energy bars, organic nut butter bars, and a line of vegan snack foods. At Hill

BCG Matrix Analysis

Title: “The Changing Face of Supermarkets” Company: Hill Country Snack Foods Co Chairman: Tom Hackett The company is in its second decade of operation, serving 12 million customers a year. Its products range from gourmet snacks to specialty frozen dinners to fresh produce to bakery items. Business Opportunity: Market Entry in “New Frontier” Hill Country Snack Foods Co plans to expand into the fast-growing new frontier

Porters Five Forces Analysis

In June 2012, Hill Country Snack Foods Co. Applied for bankruptcy protection and closed its three stores in Austin, Texas. The firm said the decision was to consolidate all 160 jobs to a new facility in Round Rock. This was to accommodate a change in corporate structure that would involve merging the business with another Texas-based snack food company, RPC Foods, Inc. Snack Foods Companies and Distribution: RPC Foods is a family-owned company that

Financial Analysis

Background: Hill Country Snack Foods Co was an excellent 3 year old start-up in San Antonio. This business manufactured & distributed 2 varieties of jerky, using only natural beef and no preservatives. The company had raised $500K from 7 angel investors, who believed in the business’ growth potential. Strategy: To increase revenue, the owners decided to expand production capacity by building another plant in nearby Kerrville, Texas. The company’s revenue grew from $1m to $5m

Marketing Plan

Hill Country Snack Foods Co. Reports 2012 Financial Results We, Hill Country Snack Foods Co. (“the Company”), are pleased to report results for fiscal year ended December 2012. As announced on March 13, 2013, the Company has acquired two companies, Tex Mex Brands (“Tex Mex”) and Kettle Ridge Ltd. (“Kettle Ridge”), to bring an added value and increased scale to our operations. This transaction adds revenue of $32.

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