Innovation Renovation The Nespresso Story Kamran Kashani Joyce Miller 2000
Financial Analysis
In 2000, Nespresso, the Swiss luxury coffee maker, was struggling to compete with the ever-expanding coffee market. Sales of instant coffee and coffee machines had increased, while its market share had declined. To survive, the company sought innovation and renewal, developing a revolutionary new blend of Arabica coffee beans. First, we looked at market research to identify the gap in the market. We surveyed thousands of coffee drinkers worldwide and found that they loved the aroma and taste of the traditional
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Nespresso, the Swiss company founded by two Swiss brothers, has made a major impact on the coffee and tea worlds with the of its “never-stop-brewing” technology. go to the website A Swiss company’s impact in the world is usually considered a milestone in its history, and Nespresso is not an exception. In 2000, Nespresso introduced the “Lungo” espresso machine to the world. The “Lungo” technology uses a patented method of “extract and hold” or “
PESTEL Analysis
In 2000, French coffee brand Nespresso (then just a small coffee roaster) received a challenge: to innovate and modernize its products, especially its brewing systems to cope with the growing demand from consumers for a quicker and easier way to prepare coffee. Nespresso was founded in 1986, by three brothers who had started a coffee shop as part of a program in the vocational school that trained them as a roaster and a barista. From those humble beginnings, the business had grown quickly,