VTION AdTech Disrupting the CookieLess World Gaurav Kumar Ritu Srivastava Meeta Dasgupta
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The world today lives in cookieLess world, where users browse without storing any data on their system. They do not need cookies for tracking and retargeting. This is the world we all live in and it has become impossible for companies to advertise without having access to user data. VTION has disrupted the cookieLess world with their AdTech platform which enables the digital advertisers to target their users based on real-time user behaviour, regardless of the user’s device and browser. The VTION platform utilises AI, real-time data streaming
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VTION AdTech disrupting the cookieless world – Gaurav Kumar Ritu Srivastava Meeta Dasgupta The world we know is full of cookies, cookies, cookies. It’s been that way for the past twenty five years. view publisher site I’m sure that you too, are aware of that. But it doesn’t mean that the world has gotten worse; on the contrary. The world has evolved, and the internet has become the dominant platform in our lives. The world has seen an explosion in online advertising, and so
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In a nutshell, I am the founder of the fastest growing adtech startup VTION, which has disrupted the world of cookieLess advertising. I founded this company in 2021 with a vision to create a more innovative and efficient advertising model by eliminating third-party cookies. We provide end-to-end solutions from data management to campaign management to optimization and measuring of campaign ROI. We are a true agnostic provider, offering solutions across mobile and desktop ad formats, as well as display and video advertising. VT
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“When Gaurav Kumar Ritu Srivastava and I sat down to research and write about AdTech, we had no idea that the disruption would be even more substantial than we initially anticipated. In fact, AdTech is likely to play a bigger role in the way businesses work, transact, and interact with consumers, than most of us imagined. We interviewed and spoke to 15 industry professionals, including marketing directors, tech executives, and media executives, and asked the same two-part question:
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Sending email to the list of over 2000 is a mundane task. Advertisers, as the name suggests, advertise. more information But in 2021, advertisers, like you, need to focus on the next trend. Cookies are in our mind. Cookies were first invented 30 years ago. A cookie was used to store data from the user’s previous website session and display the right message in the future. It is a common practice in the advertising world. In early days,
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VTION AdTech is revolutionizing the advertising industry by leveraging technology to create uninterrupted experiences for customers. As per the recent reports, digital advertising is expected to rise from 72% to 97% by 2022. The rise in the demand for digital advertising coupled with the decline of traditional advertising has led to a sharp increase in the demand for disruptive technologies to create the uninterrupted experience. VTION AdTech is one such disruptive technology that is creating a positive change in the
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Title: The CookieLess World VTION: Advertising with an AI-Powered Solution Subheading: Unlock the Advertising Potential of Artificial Intelligence-Enabled Cookie-Less World Key Messages: 1. Artificial Intelligence is reshaping the advertising industry with a unique approach – CookieLess Technology. 2. In a world where data is king, VTION offers a solution that provides advertisers an alternative to cookie-based targeting.