Category: IBS Center For Management Research

  • The Genius Behind Netflixs Ascension to the Top PersonalizationDriven Arbitrage Sayan Chatterjee

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  • Kings Flair International Managing Suppliers Crisis in Virtual Manufacturing Justin Law Shimin Chen Anthony Pang Johnny Wan Alex Wong

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  • Marriott International Hospitalitys Uncertain Future Jared D Harris Scott Snell Katharine Harrison 2022

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    Marriott International Hospitality’s uncertain future Marriott International Hospitality (NYSE:MAR) has been through a lot in recent years. It emerged from its merger with Starwood in 2016 as Starwood Hotels and Resorts Worldwide (NYSE:STW), its main hotel division, merged with Marriott in 2016. In 2018, Marriott’s CEO, Arne Sorenson, warned of “difficulty for the next three to five

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    “Marriott International Hospitalitys Uncertain Future: A Case Study” In recent years, the hospitality industry has been facing unprecedented changes that have been pushing companies to the brink. With the rise of e-commerce, social media, and technology, the traditional model of the hotel chain has become irrelevant. As such, Marriott International is grappling with significant challenges as it enters a rapidly changing market. Marriott International is one of the worlds largest hotel chains with more than 5,800 properties in

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    Its unclear what the future of Marriott International will look like at this time of pandemic. The company has faced a tough time in recent years. Their stock fell over 60% in 2020 when the pandemic hit. Its been a challenging few years for Marriott, but they have worked through the situation. My personal experience with Marriott began when I was a college student. I worked for a company called Marriott in the corporate catering department. My job was to create and manage events for Marri

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    1. – introduce the topic, the company, and the VRIO framework. 2. Definition of Value Propositions (VIPs) – define the value propositions of Marriott International. 3. Business Concept – outline the business concept and strategy of Marriott International. 4. Competitive Environment – explain the competition and threat environment of Marriott International. 5. Marketing – outline the marketing strategies and tactics used by Marriott International to compete effectively in the industry. 6. Employee Attraction and Ret