Category: IBS Center For Management Research

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    Talking about this case study, I can see that ZOMOZOMO has successfully changed from a platform operator to a provider in terms of the services they offer. Before becoming a provider, ZOMOZOMO was a platform operator that mainly focused on the platform services. They provided various platform services to their customers, and this service has become their biggest source of revenue. However, in order to improve the overall customer experience, ZOMOZOMO decided to move from a platform operator to a provider. As a result, they

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    Platform operator: A platform is an online platform created for a particular application or service. A platform operator manages the development, hosting, and maintenance of the application or service. In contrast, provider is the entity responsible for providing the services to customers. ZOMOZOMO is an online platform that offers an array of online shopping services to customers, including shopping, food delivery, payment processing, and more. ZOMOZOMO’s transformation from a platform operator to a provider began in 2017 when it was launched as a JV (

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    In the late 2000s, the first mobile phone was launched in China, and it soon became the backbone of China’s communication system. China’s leading telecom giant, Three (3), was the first to develop mobile payment solutions for the Chinese market. Although Three was the leader in mobile payment at the time, it quickly faced challenges in implementing these solutions because of their complexity and high operating costs. Three tried to address these challenges through partnerships with other companies. In 2011, Qihoo 360