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  • Going Social Durex in China Mikolaj Jan Piskorski Aaron Smith 2014

    Going Social Durex in China Mikolaj Jan Piskorski Aaron Smith 2014

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    Durex India’s ‘Going Social’ campaign aims to increase its market share by reaching out to a new generation of consumers through new age social networking platforms. In December 2013, the Durex International company, headquartered in Bristol, UK, launched a campaign in China targeting its ‘Young’ market. The campaign was launched at the age group of 15-25 years, and it targeted young adults interested in online dating sites and social media. The first ads in the campaign featured a person

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  • Navigating the Brand Portfolio of Googles Geo Services Division Jim Lecinski Shaon Ahsan

    Navigating the Brand Portfolio of Googles Geo Services Division Jim Lecinski Shaon Ahsan

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    Jim Lecinski, a senior vice president of Google’s geo-services division, has been with Google since 1999. At the age of 34, he has become an integral part of the company’s executive leadership team. The company is known for its geo-services, which is the backbone of its business. Geo-services refers to all the services related to location, including location-based services, maps, search, navigation, maps, and geocoding. Lecinski, a C-level executive

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  • SEC vs ATT The Controversy Over Phone Call Disclosures Yuan Zou Tim Gray

    SEC vs ATT The Controversy Over Phone Call Disclosures Yuan Zou Tim Gray

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  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor B Tarun Khanna Tanya Bijlani 2011

    Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor B Tarun Khanna Tanya Bijlani 2011

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  • Valero Energy Corporation and Tight Oil Richard HK Vietor Eric Adamson Aaron Byrd Ned Chiverton Mariko Meier Rob Rain 2013

    Valero Energy Corporation and Tight Oil Richard HK Vietor Eric Adamson Aaron Byrd Ned Chiverton Mariko Meier Rob Rain 2013

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  • Introduction to Real Options Walid Busaba Zeigham Khokher Jaclyn Grimshaw 2005

    Introduction to Real Options Walid Busaba Zeigham Khokher Jaclyn Grimshaw 2005

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    Real options (RO) are options, as mentioned before, in which the current cost of production may be reduced, decreased, eliminated, or increased to provide an option to the company for deciding on the most optimal production schedule and/or quantity level. A real option is a contractual right to purchase something at a specified price for a future period. Real options are a tool used by investors for analyzing and choosing between competing alternative investment opportunities, such as options on bonds, options on stocks, options on commodities, and real

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    “ to Real Options” is a great textbook for teaching about Real Options (or “real options” for short). It is a great textbook because it is a practical guide for investing real options – for example, by buying a real estate project at a higher price in order to get a higher profit in the future. Real Options is a relatively new concept in investment theory, which started with the book written by “The Father of Real Options”, Walid Busaba, published in 1988. Busaba’s concept was then followed by more than

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    to Real Options (RoO) is a framework for analyzing and valuing contingent rights in capital markets. Its value can be enhanced by incorporating real option elements such as exercise, renewal, and re-rating, making the contract more valuable over time than the equivalent unrestricted options contract. It enables an investor to take real options to achieve future benefits without having to fully exercise them. In this paper, we analyze the RoO framework and provide practical guidance for its application in real options market design and valuation of real options. B

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    – Why real options, and why the Walden Burroughs story? – What is an option, and how do we know if an option is reasonable? – Who owns an option, and how are they compensated? article – How can a company protect its resources and investments? – How to value a real option for financial purposes? – Who can benefit from options and who can’t? – How can an option be sold and used in a real-world context? – Who uses options, and how they use options? I

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    to Real Options is a valuable resource for investors who want to understand and apply real options to their portfolio. Walid Busaba presents a comprehensive guide to the basics, including concepts, equations, and a practical example. More about the author His book is based on a lecture series, lectures he gave at universities in the US, Europe, and Asia. A companion website contains additional materials, such as PowerPoint presentations and a spreadsheet program for calculating payoffs. A useful appendix covers the practical issues of calculating options payoffs using financial models. Body: Real options