WestJet Building a HighEngagement Culture Gerard Seijts Ken Mark 2009
BCG Matrix Analysis
Wed 15 Oct 2009, 4:30 p.m. At Toronto’s WestJet Financial building, we had the privilege of hearing Gerard Seijts, author of two world’s leading “Engagement” books, explain his company’s approach to building a highengagement culture. He told us that Engagement was much more than an HR practice; it’s an all-company initiative. And he elaborated on that. WestJet is a remarkable organization, headquartered
Problem Statement of the Case Study
As WestJet’s reputation for customer service in Canada continues to grow, it has launched a new initiative to cultivate a highengagement culture across the company. This was evident last year when the airline ranked highest in customer satisfaction in a nationwide study, and also at its headquarters in Calgary where it is based, in terms of workplace satisfaction. The initiative, launched in July 2009, is aimed at fostering a greater sense of loyalty and appreciation for employees, the customer and the WestJet brand through a
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1. Write a 160-word to the case study, discussing the overall purpose of the case study and providing context. 2. Background information: Include information about the specific WestJet case study (e.g., who is the subject of the study, its goals, and objectives), as well as background information on the subject’s industry and geography. 3. Case study findings: Share the main findings from your case study research. Be sure to provide statistical data, quotes, and specific examples
Marketing Plan
As our company WestJet has grown over the past 15 years, the company culture has undergone a shift. Our primary focus remains our commitment to our customers and the communities we serve, but we are continually striving to make the organization more engaging to our employees and their customers. I had been with WestJet for four years at the time I wrote this material. Here are some reasons why this shift happened: 1. The company culture in which we work changed from an open-door policy to a closed-door policy: our
PESTEL Analysis
In 2009, I was at an airline executive retreat in Hawaii with a handful of other senior executives from a WestJet airline. We had arrived the night before the conference, and the group consisted of some senior airline executives, pilots, and airline pilots. blog The agenda was to discuss how to engage their customers in a new era. This would be a difficult assignment for the airline because of several unique characteristics. First, there were new entrants to the industry that were entering the same markets,
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Section: Highlight Case Study’s Benefits and Highlights Tell about the benefits and highlights that WestJet has obtained by implementing a high-engagement culture. Provide concrete examples of the outcomes that this has brought about, such as increased customer loyalty, increased productivity, and improved employee retention. Use research-based facts and statistics to support your claims. Section: The Problem And The Solution Describe the reasons for the need for implementing a high-engagement culture, and explain how it has helped WestJet
Case Study Solution
“One of our core values is “High-Engagement” Culture. This means that we believe that the employees of WestJet are the most important resource for our success. We are committed to helping our employees grow and develop to the best of their abilities. At WestJet we believe that if we invest in our employees, they will invest in our success. And that investment is reflected in a culture of High-Engagement. We know from the best research in organizational psychology and workplace design that what really drives success is the degree to which employees are engaged in
Evaluation of Alternatives
“Building a High-Engagement Culture” is a 2009 article published by Gerard Seijts and Ken Mark of WestJet Airlines Ltd. They propose that WestJet’s strategy for managing employee and customer service is failing. Seijts and Mark’s article suggests several interventions for WestJet to build a high-engagement culture, including a change in focus, an increase in communication, a formal management approach, and team-based decision-making. The article explores the history of WestJet’s culture