Category: Stanford Business School

Marketing Transformation at Mastercard Sunil Gupta Srinivas K Reddy David Lane

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In September 2020, Mastercard, a global leader in payment processing services, named its CEO Sunil Gupta to the board of directors. Gupta has spent nearly three decades at the company, leading various divisions, including Payments, and has been instrumental in driving the company’s revenue, brand value, and market share. As a marketer, he has transformed the company’s marketing functions by bringing a new focus on data, digital, and emerging channels. The digital marketing team at Mastercard has been reinvented to become

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Union Carbide Corp Interest Rate Risk Management Peter Tufano Jonathan S Headley

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In the 1950s, Union Carbide (UCC) started as a low-margin, high-risk operation to serve local agricultural needs. In 1959, the company’s operations expanded to include chemicals for a wider range of industrial and consumer use, leading to growth as a major multinational corporation. In 1971, UCC’s revenues and operating profit were about $120 million. In 1975, the company’s revenues and operating profit were about

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Zhejiang Geely Holding Group Acquisition of Volvo Cars Felix OberholzerGee Willy Shih Nancy Dai 2019

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Volvo Cars (NASDAQ: VOLC) is the flagship brand of Zhejiang Geely Holding Group, a renowned Chinese automaker, that has been investing in the global automotive industry for a long time now. Volvo cars have always been a brand with a rich heritage, heritage that can be traced back to the founding of the first Volvo company in 1927. In the early 1960s, a Swedish entrepreneur by the name Gus Griebel

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Zhejiang Geely Holding Group (ZGGH) is a Chinese multinational automaker that was founded in 1994 in Zhejiang Province, People’s Republic of China. It is the parent company of the Geely Auto and Lynk & Co brands. On April 15, 2019, ZGGH announced its intent to acquire Volvo Cars from Geely Holding Group, to create a “supergroup”. Geely Holding Group is an industrial conglomerate with interests in

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The announcement of Zhejiang Geely Holding Group (Geely) acquiring Volvo Cars from 50% to 100% will be a significant milestone for the Swedish automotive industry. This transaction demonstrates the changing dynamics of the automotive industry by expanding the geographic reach of the largest premium car maker, expanding the product range with high-performance, high-tech products, and boosting market share. In the 1st quarter of 2019, Geely became the largest autom

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Transformation at Citizens Bank Mark Egan 2020

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In late 2019, Citizens Bank of Morganton, N.C. Founding President, Mark Egan, presented his plan for transformation in the year 2020. Based on his vision and goals, the Citizens Bank of Morganton set a number of goals that should be achieved in order for the bank to survive in the market and maintain its strong positioning in the market. At that point, Citizens Bank of Morganton’s customer base was only 10,000 people. However

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In 2018, Citizens Bank announced an acquisition of a small regional bank called First Commonwealth in Pittsburgh, PA. I did not work at Citizens Bank but did work closely with the investment banker who recommended the acquisition. I was initially excited about this deal. I saw great potential in First Commonwealth and believed that the deal could be a great strategic fit for Citizens. However, over time, I started to notice some significant changes happening at First Commonwealth. The bank’s leaders were increasingly focusing on operational efficiency

Global Knowledge Management at Danone A Amy C Edmondson Bertrand Moingeon Vincent Dessain Ane Damgaard Jensen 2007

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The term ‘knowledge’ refers to human beings’ intelligence in solving practical problems. It includes their physical ability, intelligence, creativity, and experience. This term includes a lot of words. There are about 60,000 words in the English language. The study of knowledge management focuses on the application of these words to manage company-wide knowledge that’s both tangible and intangible. To make things simpler, let’s consider these words: physical intelligence, intellectual intelligence, creativity, experience, practice, problem-solving, and practice. This

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“Global knowledge management at Danone A 1 Danone A is the largest food and beverage company in the world. It has more than 75 brands in 15 countries and employs more than 30,000 people. As part of the corporate reorganization, the company set up a new knowledge management (KM) group. The purpose of this report is to analyze the KM strategy of the company. 2 Background Danone A was one of the first food companies to recognize the importance of K

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Global knowledge management at Danone is now in a phase of significant transition, where the company is redefining its knowledge architecture to align with its new business strategy and improve its bottom line. In this paper, we will analyze the company’s current situation and the current strategies, and discuss the importance of knowledge management and its impact on the company. Danone is one of the world’s largest food and beverage companies, with 24 brands in 126 countries. explanation The company has set itself the target to double its 2005 net sales by

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Spotifys AudioFirst Strategy Hong Luo Carol Lin 2021

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The Elcer Products Transaction Confidential Information for Euro EKV James K Sebenius

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Fairphone Dialing Up Sustainability in Smartphones Malay Krishna Hardik Budhiraja 2023

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Bank of Muntenia Transforming the Customer Listening Model Albert Valenti Inigo Gallo Felipe Mosquera

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“We are pleased to announce the transformation of the customer listening model by Bank of Muntenia.” Albert Valenti Inigo Gallo Felipe Mosquera Customer listening has transformed the bank into the Bank of Muntenia. The transformation was based on the following facts: 1. Bank of Muntenia is a member of Banca Transilvania Group. Banca Transilvania Group was established in 1962. Since then, they have grown into one of the largest banks in Romania, with branches in 7 cities.

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