Category: Stanford Business School

Bajaj RE60 The Branding Challenge of Disruptive Innovation Srividya Raghavan Saurabh Bhattacharya 2016

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Bajaj RE60 (also known as Ranger Encore) is a luxury SUV (sport utility vehicle) that Bajaj Auto launched in 2003. The luxury segment is growing rapidly in the Indian market, and many luxury car companies are entering the Indian market to attract Indian customers. This case study explores the branding challenge faced by Bajaj Auto in launching the Ranger Encore and its successful branding strategy. The Bajaj brand is not new, but its entry into the luxury SUV market

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In a rapidly evolving automobile industry like the Indian one, Bajaj Auto Limited (Bajaj) has witnessed several disruptive innovations that have redefined its position in the market. Bajaj’s first significant disruptive innovation came in 2000 with the of the RE (Replacement Exhaust) series in the Indian market. The RE series addressed several challenges faced by conventional cars by providing a cheaper and environment-friendly alternative to their internal combustion engines. Subsequently, Bajaj also

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Bajaj RE60 was launched to challenge the traditional two-wheelers in the Indian market. However, I found the branding of RE60 quite clumsy. It lacked distinctive branding elements such as colors or iconography that were easy to recognize. The most prominent branding features were the model name and the word “RE60”. The “60” was written in bold, sans-serif sans-serif letters, that looked very generic compared to the sharp sans-serif letters used by other carmakers like Honda,

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Fugumobile Local Digital Marketing in China Venkat Raman G Bhavani Shankar Saripalli Huirong Ju Ramakrishna Velamuri

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Fugumobile has always been one of the top Digital Marketing agencies in China. We offer customized digital marketing solutions to promote businesses in China through a variety of mediums. Our team consists of skilled professionals in various fields, including content marketing, search engine optimization, social media marketing, and analytics. We work closely with our clients to understand their specific needs and goals, then craft strategies to achieve them. this contact form We use a combination of offline and online marketing tactics to drive traffic and conversions. Some of

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Preserving Trust at Carecom A Krishna G Palepu Julia Kelley 2019

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“Trust is the foundation of business,” said [Bill Gates](https://en.wikipedia.org/wiki/Bill_Gates) recently. It’s crucial to the health of any company, and carelessness towards it could turn into a severe danger to one’s reputation and fortune. That’s why it’s worth putting in the extra effort to preserve trust at Carecom A Krishna G Palepu Julia Kelley 2019. How? 1. Listen actively: When we listen actively to others,

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Hospital for Special Surgery Returning to a New Normal B Robert S Huckman Michael Lingzhi Camille Gregory

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CEO Talent Management Guido Stein Martinez Jose Ramon Pin Arboledas

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Negotiating with a Headhunter Tips for Candidates and Companies

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AI21 Labs in 2023 Generative AI Strategy David B Yoffie Orna Dan Elena Corsi 2023

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The Internet of Things Timothy M Laseter Anne Frazer Benjamin Boatright 2023

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At a Crossroads Strategic Choices at Sustainable Supermarket GreenPrice Shipeng Yan Yuna Cho Pauline Yeung

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Risk and Reward in Venture Capital William A Sahlman 2010

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