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  • BCPC Internet Strategy Team An Exercise Amy C Edmondson Laura R Feldman 2003

    BCPC Internet Strategy Team An Exercise Amy C Edmondson Laura R Feldman 2003

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    The BCPC (British Computer Society) Internet Strategy Team was established to drive the adoption of e-commerce by British computer users. In 1998 they began to assess the strategic position of the various options they considered, along with the effectiveness of their existing offerings. The team was supported by a small budget for the entire exercise. The team’s work began in September 1998. They were asked to evaluate four alternatives that met specific criteria. The team consisted of a mix of experienced computer professionals from the industry and

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    The main task of the strategy team is to develop an online marketing and sales plan that will help BCPC meet its objectives and deliver measurable results. Our aim is to achieve long-term growth and profitability by creating a strong customer relationship, engaging with customers through multiple touch points and building a website that attracts and retains new customers. This is a dynamic business, and our strategy needs to be flexible enough to evolve with the market changes, but also structured enough to avoid unnecessary complexity. First, the market is moving rapidly and we need to stay ahead

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  • Favarrcom Launching an Online Platform HBS Authors 2023

    Favarrcom Launching an Online Platform HBS Authors 2023

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  • Peloton Interactive Inc Creating the Immersive ConnectedFitness Category Robert J Dolan 2020

    Peloton Interactive Inc Creating the Immersive ConnectedFitness Category Robert J Dolan 2020

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  • NIO Chinese EV Companys Global Strategy William C Kirby Shu Lin Noah B Truwit 2022

    NIO Chinese EV Companys Global Strategy William C Kirby Shu Lin Noah B Truwit 2022

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    NIO (Formerly, NIO) is one of the leading Chinese electric vehicle (EV) manufacturers. The company, founded in 2014, had a successful launch with a luxury electric sedan, NEV1, in China, but soon expanded to other markets, including the United States, Europe, and Southeast Asia. In 2017, NIO launched its second flagship model, NEV2, with more advanced features, including regenerative braking. As the company’s reputation grew, so did its share

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    “China is poised to lead the global electric vehicle market, with electric cars accounting for nearly 20% of new vehicle sales in 2020, but the United States and Europe also have considerable opportunities to take a lead. China will face some challenges in transitioning to EVs, including subsidies, infrastructure investment, and consumer acceptance. This case study provides a detailed analysis of NIO (Formerly China’s Tesla) strategy in responding to these challenges.” In first-person tense,

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  • AnheuserBusch InBev Acquisition of SABMiller What Next for Megabrew Massimo Massa Ludo Van der Heyden Jean Wee

    AnheuserBusch InBev Acquisition of SABMiller What Next for Megabrew Massimo Massa Ludo Van der Heyden Jean Wee

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  • Kvadrat Leading for Innovation Boris Groysberg Sarah L Abbott 2013

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  • Convertible Notes A Form of EarlyStage Financing Susan Chaplinsky Joseph M Becker 2019

    Convertible Notes A Form of EarlyStage Financing Susan Chaplinsky Joseph M Becker 2019

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  • Facebook Confronts a Crisis of Trust William W George Amram Migdal

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