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Netflix Pricing Decision 2011 David Robinson Max Oltersdorf

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A Pathway for Scotiabanks Innovation Leveraging FinTech Partnerships JeanPhilippe Vergne Mary Weil YingYing Hsieh 2017

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Ethics in Business Management Domenec Mele

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Organizational Reinvention Ryan L Raffaelli 2020

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1. Based on Porters Five Forces Analysis, the Netherlands Lottery Company should focus on consolidating market share, increasing brand awareness and improving customer acquisition through digital channels. I base this assumption on several facts that I personally observe, such as: – The Netherlands Lottery Company has a strong brand that is associated with quality and transparency, which has helped it to become one of the largest and most trusted lottery brands in Europe. – The company offers a wide range of lottery games and jackpots that cater to different

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The digital transformation of the Dutch lottery business has been going on since 2015, and its purpose is to provide the best possible experience to the customers. The team has been working on a new design of the website, and they wanted the website to be mobile responsive, meaning that the content and features can adapt to the size of the screen. The goal was to create a digital touchpoint that connects with the customers easily and directly. My contribution to this initiative was focused on the creation of a customer-centric mobile application. This app would allow the

SWOT Analysis

In our case study, we discuss how we, a team of five people, created a digital transformation project for a major international lottery company in the Netherlands. The project aimed to make use of the power of digital technology, enhancing the lottery business processes and transforming them into better customer experiences. We will delve into the specific challenges faced during the project, and how we addressed them using digital tools. In doing so, we have also outlined the value propositions the project brought, and the impact on the organization as a whole. First,