Category: ESSEC Business School

K2 Brotherhood of the Rope C James G Clawson Gerry Yemen 2008

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In September 2008, K2 made a major announcement for the 2008 season. The company’s new Rope C technology called the “J” had been designed and built by K2’s very own “rope experts” Jim and Gerry, in order to revolutionize the technical aspect of mountain climbing. K2 claimed that “the J” would break new ground in its ability to perform and deliver the ultimate mountaineering adventure, and K2 Brotherhood of the Rope was ready to help put them on top

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The K2 Brotherhood of the Rope C, named after its founder K2, claims to be one of the most advanced and effective organizations for mountain-climbing and high-altitude mountaineering, with an experienced and knowledgeable instructor team. But the reality was quite different. The K2 had no formal training program, no uniform, no certification, and no formal structure, and in this way they could offer nothing like the high-quality and well-organized programs that have helped hundreds of mountain climbers make their way into the mountains.

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Dell Computer Business to Business Over the Web Brandt Allen Graham Payne

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In the 1980s, Dell Computer was one of the most valuable companies, valued at over $1 billion. It was the first publicly traded company with no profit but with a huge investment in R&D, a major success story at the time. Later on, with a fluctuating stock price, the company suffered losses and was eventually sold for $36 million in 1994. I recently had an opportunity to discuss the present state of Dell, an organization that went through major transformation in its early stages.

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“Through the Web, Dell’s brand can now reach customers in a new, more personal way. It allows them to customize their purchases to suit their preferences and connects them directly with suppliers and manufacturers to obtain products at competitive prices. Customers can also purchase computers online and return them for refunds or exchanges. This is a powerful business strategy for Dell as it lowers costs, increases sales, and enhances customer service. But a closer look at the company reveals that it has not yet realized all the potential benefits

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Meaningful Gigs Brian Trelstad Rachel Philbin 2022

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Operations Management Reading Managing Quality Roger E Bohn 2013

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The Changing Climate on Wall Street Clayton Rose Maxim Pike Harrell Michael Norris

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Legends Barbershops African Internationalization Strategy Steven Zwane Anastacia Mamabolo Faith Mashele

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Amazon The Antitrust Case

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Nomis Solutions A Omar Besbes Daizhuo Chen Robert L Phillips 2014

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Khabar Lahariya Ranjay Gulati Kanika Jain

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