Category: ESSEC Business School

  • Developing a Superior Positioning Concept for a Product Service Idea or Experience Kimberly A Whitler 2018

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    1. A global asset management firm founded in 1988 with a mission to create the best return for its investors. 2. Since its inception, it has consistently beaten the performance of index returns by an average of 2.5% per year. 3. In addition to its flagship index fund strategy, the firm offers a range of other investment products, such as exchange-traded funds (ETFs), ETF-based exchange-traded notes (ETNs), and closed-end funds. 4

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    Globally, investment firm Generation Investment Management was established in 2004. Its primary objective is to deliver superior investment results while promoting sustainable and equitable outcomes. Generation Investment Management’s philosophy is anchored on six interrelated core values, each characterized by a unique set of principles. These six values are: 1. Principled Investing – the firm’s investment decisions are guided by principled and responsible investment decision-making. 2. Shared Investment Partner –

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    “As a Generation Investment Management’s founder and managing partner, Vikram Gandhi is one of the most successful and celebrated venture capitalists of our time. Vikram’s track record has been unparalleled, spanning across three decades. In the late 1980s, he founded his firm in the midst of the dot-com boom, and over the past thirty years, he has helped build a diverse portfolio of growth and venture investments. Forbes consistently recognizes Generation Investment Management as one