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    In the current economy and business climate, it is a fact that a lot of firms decide to set up operations abroad. A study conducted by PwC in 2014 showed that out of a total of 11,000 global firms that chose to expand abroad, only 400 chose Spain. This fact goes to show the huge market in Spain which offers the following benefits and opportunities for firms. One of the main attractions for setting up in Spain is the business environment. Spain is among the most compet

    SWOT Analysis

    In 2014, there were 185 international companies that listed their main business activity as exporting to Mexico. Mexico was ranked fifth among the world’s top 15 economies in terms of total exports in 2014 (IEO 2016). In contrast, the United States ranked first, followed by China and Canada. According to the International Chamber of Commerce (ICC) and the World Trade Organization (WTO), this trend could increase to more than 40% by 2020. The

    VRIO Analysis

    VRIO analysis tells the why of why firms do or don’t go abroad. It’s the reason, not just the factor that affects the decision-making of a company to go abroad. This means, why would a company go abroad for VRIO analysis? Why does the decision to go abroad in any firm be VRIO analysis? For any firm, when asked, “why did you decide to go abroad?” this is the answer: to bring innovation to your firm. Innovation can take different forms in a firm — research,

    Porters Five Forces Analysis

    The Porter’s Five Forces model is a simple but highly effective tool for understanding how companies enter and compete in global markets. One of the critical elements of this model is “strong supplier concentration,” which represents a degree of concentration in the supplier base. When there are high levels of supplier concentration, it can be challenging for a single company to gain market share and can lead to the development of vertical and horizontal integration within the supplier base. However, this can also have positive consequences for a firm in terms of greater competitive advantages and greater access to resources.