ITC Mangaldeep Restructuring the Brand Portfolio for Growth
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Introduce topic of your essay Explain problem of mangaldeep brand and the company’s objectives of the restructuring. Provide the necessary background of Mangaldeep brand. Explain the nature of restructuring, the challenges faced by Mangaldeep and how they were overcome. Discuss the positive impact of Mangaldeep brand portfolio on the company’s overall growth. Discuss how Mangaldeep brand portfolio helped in enhancing profitability and revenue generation. Conclusion: Summarize the
Case Study Analysis
I wrote a case study on “Restructuring the Brand Portfolio for Growth” for a client called ITC Mangaldeep, for a media company. Here is my experience writing it in a first-person perspective, which is my personal point of view and an honest opinion. I was a freelance content creator and writer with over 5 years of experience. The media industry is one of the most highly competitive markets in the world, with ever-increasing competition and demand for brand awareness. Companies
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In the year 2019, when the brand portfolio of ITC Inc. Was a well-trodden one with its familiar range of products, that included the finest tea, spices, coffee, wines, spirits, and chocolates, I was a 22-year old IITian, trying to find my place in this prestigious organization. My team was working on a project for a client and I was tasked to write an advertising campaign, aimed at strengthening the identity of the brand, using the medium of TV
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My name is [Your Name] and I work at ITC Limited, a multi-national, diversified conglomerate, operating in various industries like food & beverages, chemicals, and home appliances. Here is an interesting fact about ITC that most people may not be aware of. In the early 1990s, it faced the loss of its flagship product, TATA BECO, due to its market share going down from 23% to 11% in just three years. It also faced loss of market
Porters Five Forces Analysis
ITC Mangaldeep Restructuring the Brand Portfolio for Growth: It’s a tale that’s been repeated in multiple industries: A once powerful brand is facing stiff competition and a difficult business climate. The company needs to restructure itself to remain relevant and profitable. In India, we’re seeing an interesting dynamic—one of the largest consumer goods companies in India, which commands a 40% share in the country, facing the toughest challenges it has faced in its history. Founded in 19
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My company ITC Mangaldeep, is an iconic FMCG company with an extensive brand portfolio that consists of premium household products. The company has been able to grow for almost four decades through its strong brand portfolio, leading market position, excellent distribution network, and consistent profitability. However, over the last few years, there have been challenges in terms of growth in consumer demand, rising raw material costs, and increasing competition. To address these challenges, the company decided to restructure its brand portfolio, which would allow it to improve profitability, increase
SWOT Analysis
I was hired as a brand director with the task to restructure the brand portfolio for ITC Mangaldeep. We had to restructure the brands with a different tone, positioning, and messaging. I spent 12 months developing and launching a new brand concept for ITC Mangaldeep, the new positioning was “Spacious Home” and the new messaging was “Transforming Your Lifestyle”. The task was not easy, but it was rewarding, and my efforts paid off. We launched the brand with a
BCG Matrix Analysis
The company’s growth strategy focuses on its brand portfolio. The restructuring would focus on the development and implementation of new branding strategies that can improve our portfolio’s performance and profitability. The global brand portfolio of ITC, an integrated consumer goods company, is an excellent example of its ability to innovate, expand, and evolve. However, the traditional strategies of product branding have not kept up with the changing times. ITC is facing increasing competition from emerging brands, and its portfolio is fragmented, causing my blog