BYJUS In Search of Reviving Reputation among Stakeholders Arpita Agnihotri Saurabh Bhattacharya
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I was part of a team that implemented BYJUS (the parent company)’s revamp in the e-learning category. The project’s aim was to build a successful platform in India that provided high-quality, affordable, and flexible educational programs to students across the country. find out here now The project had a unique structure – we were responsible for the entire ecosystem from content creation to delivery. There were three major aspects to it: 1. Tech Stack: BYJUS has a robust set of technology stack, from backend and front-end, data processing
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BYJUS in Search of Reviving Reputation among Stakeholders: Arpita Agnihotri Saurabh Bhattacharya BYJUS Inc. Has an unimpeachable reputation in the educational sector, and the firm has always been a standout in the market. However, the reputation of the organization had been put to the test due to some glitches in operations. The founder’s health, which had been an impediment to the organization’s growth, had led to an absence of communication among the stakeholders.
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Brief Background of Company: BYJUS is one of India’s leading educational platform companies. The company offers learning solutions for K-12 through K-12, higher education, research, and consulting. Read More Here BYJUS started its operations in 2004 as BYJU’S, which is a term coined from the Latin word “byju” which means “learning.” The first BYJU’S branch was established in Gurugram in Haryana. The company later acquired the higher education platform called “EDU.” Later
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Title: BYJUS In Search of Reviving Reputation among Stakeholders Title: BYJUS In Search of Reviving Reputation among Stakeholders The present day is a highly competitive and dynamic era with increasing focus on the overall performance of an organization. While most organizations are aiming to enhance their quality and innovation standards, they are failing to sustain their reputation. One of the key challenges is managing the stakeholder feedback (sales and marketing), which influences the perception of an organization
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I’m an expert case writer and have written numerous case studies in the past. This is my personal experience in the field of social media marketing. I don’t have a direct experience in any other field as my research was limited to social media marketing. However, I have studied the impact of BYJUS in search of reputation among stakeholders and analyzed various parameters. The Company’s mission is to be the number one destination for all the education related services. It has grown rapidly in the last few years and has been able to maintain its brand
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1.1 Introduce the Company’s Brand Image BYJUS is an online tutoring company founded in 2010 by a bunch of college graduates from IIT and NIT Jalandhar in a bid to provide quality education to all. The company’s name BYJUS is derived from two Sanskrit words – BHAKT, which means ‘devotion,’ and YOGA, which means ‘pure yoga practice.’ The tagline of BYJUS stands for ‘Inspired Learning at your Doorstep,’ and