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The BCPC Internet Strategy Team Robin Rhee Amy C Edmondson Laura R Feldman 2003

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– The team was a key element of the organization’s strategy to create the first online customer database (OCD) of 1 million BCPC members. – We faced many challenges along the way, including: a. Getting the first cohort of members in – from around 300,000 to 400,000, which had to be expanded rapidly to accommodate the anticipated growth b. Establishing a clear project plan, milestones, and metrics to measure progress c. Getting

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The BCPC Internet Strategy Team (BSTT) comprised a diverse group of business leaders, software developers, researchers, and consultants. The team was founded in 2001 to provide strategic support to BCPC in its Internet initiatives. The team comprised BCPC’s business sponsors: Sir Graham Bell, Chairman and Managing Director, Bell Atlantic; Sir David Hunt, Chairman of the BCPC Executive Council; John O’Neill, Chairman of BSP; Dr Chris Hewitson, Deput

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In the case of The BCPC Internet Strategy Team, Robin Rhee, Amy C Edmondson, and Laura R Feldman, the team worked on building a new business, which would enable BCPC to increase its market share and become a world leader in communications and IT. The team’s solution was a comprehensive and well-planned approach that was based on the key elements of the BCPC strategy. The team’s approach was based on customer insight, business modeling, and the development of a strategic plan that involved defining a distinct compet

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The BCPC Internet Strategy Team Robin Rhee Amy C Edmondson Laura R Feldman 2003 I was privileged to be a part of the internet strategy team for The BCPC (Business Computing Professionals of Canada), during the late 2000s. It was a challenging time for them. I remember that they were a lean organization. But they were an impressive group of experts who used their combined resources to execute a well thought out and executed plan. The team was led by Robin Rhee, who

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1) BCPC has a strong online presence, which was built up over a ten-year period. BCPC is the UK’s largest membership charity dedicated to supporting and promoting people affected by cancer, and they have a significant online community of supporters. 2) They use a mix of traditional and new media to reach their audience. For example, they use social media channels like Facebook and Twitter to promote their events and charity appeals. They also produce regular newsletters and blogs to keep their supporters informed of their work.

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1. Identify the Problem and the Targeted Audience: The BCPC Internet Strategy Team wanted to reach out to business people who were already connected to the web via existing communication channels. To achieve this goal, they needed to target a specific audience group, which consisted of (1) 14-24-year-olds who were currently using broadband to access online, and (2) 35-54-year-olds who had previously used traditional communication channels but were more inclined to embrace the web as a communication tool.

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– Start with the best. And be careful about the most famous and most established names in the industry. – But don’t just choose one outstanding name and start building a team around it. – Build a strong team that works together and can learn from each other and contribute to each other’s ideas. – Build the team based on the needs of the business, and let the team members take charge and make decisions in the same way they do. – One of the best leaders I know, Ed Gillette, had a company called Internet Software Products

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1. Key strategies in BCPC’s Internet strategy – Customer relationship management (CRM) is key for BCPC to provide an integrated service. article – The Internet is a platform for building long-term, multi-channel relationships with customers. – Social networking sites like LinkedIn and Facebook are valuable to recruit new BCPC employees and increase customer retention. – BCPC should offer a single point of contact for customers, not a collection of separate service desks. – Focus on building trust and delivering value rather than just

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