Category: London Business School

ITC Mangaldeep Restructuring the Brand Portfolio for Growth

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In the year 2019, when the brand portfolio of ITC Inc. Was a well-trodden one with its familiar range of products, that included the finest tea, spices, coffee, wines, spirits, and chocolates, I was a 22-year old IITian, trying to find my place in this prestigious organization. My team was working on a project for a client and I was tasked to write an advertising campaign, aimed at strengthening the identity of the brand, using the medium of TV

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ITC Mangaldeep Restructuring the Brand Portfolio for Growth: It’s a tale that’s been repeated in multiple industries: A once powerful brand is facing stiff competition and a difficult business climate. The company needs to restructure itself to remain relevant and profitable. In India, we’re seeing an interesting dynamic—one of the largest consumer goods companies in India, which commands a 40% share in the country, facing the toughest challenges it has faced in its history. Founded in 19

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The company’s growth strategy focuses on its brand portfolio. The restructuring would focus on the development and implementation of new branding strategies that can improve our portfolio’s performance and profitability. The global brand portfolio of ITC, an integrated consumer goods company, is an excellent example of its ability to innovate, expand, and evolve. However, the traditional strategies of product branding have not kept up with the changing times. ITC is facing increasing competition from emerging brands, and its portfolio is fragmented, causing my blog

Bud Light Boycott How the King of Beers Lost Its Throne

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TDC NETs Innovation Hub Leveraging 5G Competencies Christoph Grimpe

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Chinas Electronic Commerce Initiative Leapfrogging Development Stages Ali F Farhoomand Peter Lovelock 1999

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Finding: The Innovation and Leadership of Alibaba Alibaba is an e-commerce company, founded in 1999 and headquartered in Hangzhou, Zhejiang province, China. Alibaba is the largest online retailer in the world by value sales, according to the most recent data from the Internet Retail Association. The company’s business model has revolutionized retail distribution worldwide, particularly in developing countries where access to capital is often scarce. Its e-commerce business model is the ep

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Institutionalized Entrepreneurship Flagship Pioneering Hong Luo Gary P Pisano Huafeng Yu 2017

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Financing the TheunHinboun Hydroelectric Project Henry Lee

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