Category: IMD Business School

  • Five Battles in Life that are Worth Winning Luis Maria Huete

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    In the year 2000, Global Clinical Supply, a subsidiary of Pfizer, opened its new clinical trials headquarters. A new facility was built in the city of Wilmington, Delaware. Michael Ku was promoted to director of the newly created unit and charged with overseeing the construction of the building, its design, its layout, and its occupancy. This case study will illustrate how Ku and his team overcame design and construction challenges, set high standards for quality and safety, created a sense of teamwork and ownership,

    Marketing Plan

    “I have known Michael Ku for several years now. When I heard he joined Pfizer Clinical Supply Division, I was thrilled. It’s exciting to see another “local boy” make it into a global corporation. As we know, the world has changed in recent years, but Michael and Pfizer have found ways to grow the division even in a challenging market. my website With their global network and expertise, Pfizer will surely be “in” for a while.” As we all know, marketing is a two-way street: a business s

    VRIO Analysis

    “It all started with an essay. When Michael Ku walked into my high school in 2011, I knew he was destined to change the world. Michael, a science buff, a curious one, the kind who always wanted to know the answer to anything, was interested in the medical device industry. His academic profile was impressive, with his sincere commitment to excellence, honed through his college research and summer internships. Michael’s interests in healthcare technology, global supply chain, clinical trials, and the pharmaceutical