Category: IBS Center For Management Research

  • MyT Brewer A Valerie Mendonca Ansita Aggarwal 2022

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    2012 has been a year of significant change in Strong Tie Ltd. One year ago, the company had 10 employees and was primarily focused on delivering a product. The past year, however, has been a period of tremendous growth. The company experienced significant success through our strategic partnership with a leading online marketplace. The partnership helped us to grow our customer base and reach a new market niche. Our sales grew significantly, and we experienced a 50% increase in profitability. Another significant milestone occurred

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    As the year 2012 ended, it was not difficult to find a company’s progress report — in its report, every year the company made profits, reduced debts and reached to new milestones. But what was surprising was that the report had no profits and had even increased debts in the 2011 year. But it was not something unexpected — the company’s founder had taken several new businesses, had increased his personal debts and had hired few people. Hiring some new employees was not my plan. I had