Category: Harvard Business School

Discerene Group LongTerm PublicMarkets Investing Luis M Viceira Brent Schwarz

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Dish TV India Donate Campaign Sustaining Transition from CSR to ESG Rashmi Kumar Aggarwal Poonam Garg Harsahib Singh Dalaisha Aggarwal

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Introduction to Islamic Finance Benjamin C Esty Fuaad A Qureshi Mathew Mateo Millett

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Singapore Airlines DecisionMaking in Challenging Times Kumaran Rajaram 2023

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Titan Raga Evolving a Watch Brand for the Changing Consumer Shekar Prabhakar Madhavi Lokhande Prasad A Naik, who is currently working as a Professor in Titan Institute of Engineering and Technology, had a vision for a watch brand that would change the traditional way of watches being made in India. This vision was to evolve a brand that would create an unbeatable customer experience. Titan Raga Evolving a Watch Brand for the Changing Consumer is a case study that presents Titan Raga

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“Raaga” is an ancient Indian musical term that connotes the melody or composition of a song, dance, or instrumental music. The brand Titan’s “Raga” represents their commitment to constantly evolve and evolve the horological experience for their discerning and adventurous customers. Over the years, the “Raga” brand has been evolving to meet the changing times and the changing consumer needs. With the changing times, technology has become an integral part of our lives. “Titan” is making “Raga” watch