Category: Harvard Business School

Using Market Research to Assess Willingness to Pay for Pricing Decisions Kamel Jedidi Robert J Morais 2023

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Using Market Research to Assess Willingness to Pay for Pricing Decisions I presented this case at a recent webinar, where I shared the findings of a survey that I commissioned through my consultancy, Bold Ideas. The results were insightful, and this case study can help you assess your pricing strategy in the same way. The survey was designed using an online survey tool that allowed respondents to choose from a wide range of price points. Respondents were provided with two scenarios where they could choose a price range for the product or service.

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Title: Improving Employee Retention with Employee Engagement It has been observed that in recent years, employees are becoming increasingly disengaged in their work. Engagement is an essential factor that determines whether an employee will be committed to their work and willing to perform their duties. Retention of employees is not only the company’s interest, but it is a necessity as employee retention improves productivity and motivation, which in turn, improves the company’s profitability. Employees play a critical

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Southwest Airlines1993 A James L Heskett Roger Hallowell 1993

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