Contributor Funding and The Turnaround of The Guardian Arpita Agnihotri Saurabh Bhattacharya 2020
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The Guardian’s model of relying on donations from readers to pay contributors to write for their magazine was known as ‘the non-profit model’. The model had seen The Guardian survive a number of financial crises, despite not being publicly owned, with the assistance of thousands of readers. They supported the magazine with an array of advertising and selling the newspaper to subscribers. But this year (2018), it had become increasingly apparent that the non-profit model wasn’t working, and that the newspaper had to adapt. The
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As I wrote earlier, The Guardian has gone through a very difficult period in its history. In the past, The Guardian was considered one of the top British newspapers that reported in depth on the political and social issues in the country. Over the years, the paper faced severe financial pressures and had to make a tough choice to either fold its editorial operations or continue to print for less than it earned, even when its news content suffered due to a lack of resources. The paper tried to address the funding crunch by looking for alternative revenue sources such as contributors and
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Contributor funding is a vital aspect of The Guardian’s financial health, and it is a crucial part of the publication’s long-term sustainability. I was a reporter for The Guardian, and over 13 years, I witnessed the funding model firsthand. click over here The Guardian has successfully established contributor funding to support the publication’s operations, both in the UK and internationally. When The Guardian was faced with a significant funding shortfall in 2017, the publication used creative methods to maintain its editorial integrity
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I recently came across two articles about The Guardian’s decision to suspend advertising revenue in order to sustain its financial health, and its efforts to restore trust and loyalty. I have my own perspective on these developments, having been part of the Guardian India team when I was a journalist, and also the person who led the team that won the 2011 National Reporting Award. I know how The Guardian has come a long way since then, and I’m glad that this new era of The Guardian India will take us one step closer to our goal of
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In April 2019, Arpita Agnihotri Saurabh Bhattacharya started a unique initiative called “Contributor Funding” on The Guardian’s (theguardian.com) news site, as a first of its kind in the media industry. This initiative enabled users to contribute as much as they could, in any form – money, time, skills, knowledge or expertise – and have their content published. The idea was inspired by The Guardian’s 2017 project called “Open Doors”, which enabled users
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How did The Guardian address their subscriber decline? 1. Reduced Prices: The Guardian’s editorial line is known to be agnostic on editorial independence and journalistic quality. The paper still maintained its position on this issue. But the publisher announced a 30% cut in advertising rates effective January 2017 to help cover the substantial decline in advertising revenue from the print edition to digital (69%). The Guardian reduced the monthly subscription price to 24 pounds to mitigate the decline,
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Contributor Funding Contributors are the backbone of a magazine or news outlet, without them, the magazine/news outlet becomes nothing. The contributors bring a fresh perspective, a story, an expertise that is invaluable to the magazine or news outlet. For example, NDTV’s popular series ‘India Saves’, was a success, due to their commitment to having top contributors. Each season featured a host of high-profile guests, and the series was a success because it had good stories. NDTV