37 Interactive Entertainment Gaming with a Sustainability Strategy Wei Yang Zhijing Cao
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Interactive Entertainment Gaming (IEG) is an industry that is constantly transforming and improving with the times. While some of the changes are positive, the industry also faces some of the most pressing challenges ever known in our time. visit These changes and challenges in IEG must not just be addressed with the traditional approach, but also need to be addressed with sustainability and environmental issues in mind. One example is the growing popularity of mobile gaming. Mobile gaming has been rising steadily in the last decade, as gamers have increasingly moved away from traditional
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I recently had the opportunity to visit a leading interactive entertainment gaming company in Beijing, China. During my trip, I conducted an interview with the CTO of this company, Wei Yang Zhijing Cao. Here are some of the key insights that I garnered during the conversation: The company’s flagship game, called “Witchcraft Story,” has been downloaded over 500 million times since its release in 2013. This game has proven to be an exceptional example of the power of interactive entertainment in building
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37 Interactive Entertainment Gaming with a Sustainability Strategy Wei Yang Zhijing Cao, Cofounder and CTO of Interactive Entertainment Gaming, is passionate about sustainability. The company is an eco-friendly gaming provider with a focus on eco-friendly games, environmentally responsible production, and sustainable production processes. I am a gamer myself and was thrilled to hear about their sustainability initiatives and goals. To promote eco-friendly gameplay, Interactive Entertainment G
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Background: Interactive Entertainment Gaming is rapidly growing across various platforms and devices. According to the Entertainment Software Association (ESA) of the United States, there were 1.1 billion game downloads in 2019, with 99% of gaming devices worldwide being connected to the internet. Interactive gaming, particularly video games, is increasingly becoming a part of education, entertainment, and communication, providing a new paradigm of gaming. Thus, a company such as Nintendo, which pioneered the industry of
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37 Interactive Entertainment Gaming with a Sustainability Strategy Wei Yang Zhijing Cao 37 Interactive Entertainment Gaming is a leading player in the gaming industry that was established in 1983. The company has over 2,000 employees in 20 locations, and its headquarters are located in Seattle. The company’s focus is on the following: developing games, providing user support, designing content and creating a safe gaming environment. 37 Interactive Entertainment Gaming has been using a
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The Interactive Entertainment Gaming industry is expected to grow significantly, driven by the increasing demand for gaming consoles, mobile phones, and PCs. With advances in technology and evolving consumer preferences, the industry is likely to generate significant revenue. However, in recent years, the industry has faced numerous challenges, including environmental sustainability issues. According to a study by the International Telecommunication Union (ITU), the number of internet users in the world increased from 2.9 billion in 2007 to 7.8 billion in