Category: Stanford Business School

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    Blue Cross Blue Shield of Michigan (BCBSM) is a publicly traded organization providing health insurance for over 6.5 million people throughout Michigan. Founded in 1937, the company started as a health plan for the state of Michigan, and soon evolved into a large insurer serving individuals, families, and small businesses across the United States. In the past, BCBSM has been associated with many technological changes and improvements in the field of healthcare. For instance, in 2020, the organization initiated a data

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    Blue Cross Blue Shield of Michigan (BCBSM) is the largest health insurer in the state of Michigan, covering approximately one-third of the population. A major milestone for the company was the implementation of an AI-powered patient engagement system in 2015. The initiative aimed to enhance the health and wellness of the members through an AI-enabled self-service portal (SmartPortal), a chatbot, and a customer support desk. The team’s objective was to provide seamless access to information,