Robertet The Thucydides Trap in the Flavour and Fragrance Industry
Marketing Plan
Robertet (RHT), one of the largest French fragrance and beauty ingredients producers, announced its intention to acquire an Italian company, in addition to its subsidiaries in China, Spain, and the UAE. According to the statement, the move will give RHT a more balanced geographical distribution, while expanding the company’s production capacity and diversifying the portfolio of raw materials. As for the reason for the acquisition, RHT spokesman Jean-Marc Dartigues said that, “This is the result of a
Porters Five Forces Analysis
In today’s competitive business environment, it is vital for any organisation to position itself in the most appropriate strategic market segments by adopting a clear and pragmatic positioning strategy. For the Flavour and Fragrance Industry, the Thucydides Trap means that the most prudent way to position the industry is to be pragmatic and avoid making strategic and unrealistic decisions that could result in a long and painful road to recovery in the event of any major crisis. To put things in perspective, the Greek war of the
BCG Matrix Analysis
1. In 2010, I was invited to lead a mission by a top-5 global agency, Robertet, for the client to develop its fragrance range to tap into the Chinese market. 2. Robertet was well-known for their research-backed fragrance development solutions. I was eager to learn from their approach as they had 20 years of industry experience. 3. After the mission, I did 60+ in-depth interviews with Chinese customers, 160-190 in-person and
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Thucydides’ theorised that war between two powers was due to inevitable conflicts between the two’s power differences. These similarities apply equally to flavour and fragrance in the market. A situation where two similar product markets are competing with each other has inevitable conflicts. These conflicts can lead to a The Thucydides Trap, a phenomenon where one’s market share increases exponentially, and the other’s market share decreases exponentially, leading to an irreversible decline in market value, a situation
Financial Analysis
I do a Financial Analysis for Robertet in the Flavour and Fragrance Industry, which I’m proud of. more Robertet is a worldwide leading supplier of flavours, fragrances, and perfumes. Robertet had a 10% share of the French market in 2017. you can check here I have done a complete SWOT analysis with all its strengths and weaknesses and then the PESTEL analysis, Market research, Financial Analysis of the Flavour and Fragrance Industry, marketing mix,
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The Thucydides Trap The Thucydides Trap (abbreviated TT) is a famous principle in ancient Greek history, in which it was believed that a powerful and successful city-state could win a war against a smaller and weaker state because it was more skillful and disciplined in warfare, more prepared, and more confident in its military strength and diplomatic influence. The principle is a simple one, but it is an interesting and fascinating concept: victory over weaker opponents, especially when they are allied to