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  • The Lego Group A YellowBrick Road toward Sustainability Vanessa C Hasse Louisa Li

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    The Lego Group’s sustainability vision is a road well-worn, but The Lego Group stands out as one of the most sustainable playset manufacturers, with the aim to set the bar for a sustainable future. “We are setting out to change the way the world builds,” is how the Lego Group CEO, Dik Sikkerhede, describes the company’s new sustainability strategy, which came into being in 2015, according to a company press release. The Lego

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  • VF Brands Global Supply Chain Strategy Gary P Pisano Pamela Adams 2009

    VF Brands Global Supply Chain Strategy Gary P Pisano Pamela Adams 2009

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    SWOT Analysis

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    Alternatives

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    BCG Matrix Analysis

    The most important feature of a BCG matrix analysis is to understand what drives the firm’s strategy and the alignment of that strategy with market conditions. The main driver of a BCG matrix is customer value. To make the most of a BCG matrix, it is essential to know the value proposition (VP) of the company’s products or services. The VP should be expressed in a single sentence or phrase that explains the value proposition clearly and concisely. A good VP should be able to answer the question: ‘Can you sell that product/service