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  • Berkshire Hathaway Bharat N Anand Samhita Jayanti 2009

    Berkshire Hathaway Bharat N Anand Samhita Jayanti 2009

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  • Rio Tinto and Juukan Gorge A B Gianpiero Petriglieri Jordan Lockhart 2023

    Rio Tinto and Juukan Gorge A B Gianpiero Petriglieri Jordan Lockhart 2023

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  • Acumen Fund Measurement in Impact Investing A Alnoor Ebrahim V Kasturi Rangan

    Acumen Fund Measurement in Impact Investing A Alnoor Ebrahim V Kasturi Rangan

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  • Note on Valuation for Venture Capital Tevya Rosenberg 2009

    Note on Valuation for Venture Capital Tevya Rosenberg 2009

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  • Pret A Manger Frances X Frei Rick Goldberg Stephanie van Sice 2012

    Pret A Manger Frances X Frei Rick Goldberg Stephanie van Sice 2012

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  • ONDC Reimagining Digital Commerce in India Jagandeep Singh

    ONDC Reimagining Digital Commerce in India Jagandeep Singh

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  • Lanco Medical Group Fostering Happiness for Growth Susanna Gallani Jenyfeer Martinez Buitrago Katherine Sonnefeldt 2024

    Lanco Medical Group Fostering Happiness for Growth Susanna Gallani Jenyfeer Martinez Buitrago Katherine Sonnefeldt 2024

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  • Eastman Tritan Gal Raz Tim Kraft Allison Elias 2013

    Eastman Tritan Gal Raz Tim Kraft Allison Elias 2013

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  • Ramson Industries Navigating Digital Transformation Challenges

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  • The RealReal Luxury Retail Platforms and the Battle for a Profitable Business Model Gabrielle Parke Kannan Ramaswamy

    The RealReal Luxury Retail Platforms and the Battle for a Profitable Business Model Gabrielle Parke Kannan Ramaswamy

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    The RealReal, a luxury resale platform, has become a major player in the resale market. Its success lies in the ability to build trust between customers and sellers, creating a seamless and enjoyable process for both parties. I. Background: The RealReal is a luxury resale platform that has become a popular choice for consumers seeking to purchase items at a discounted price. The platform connects buyers and sellers and is currently headquartered in San Francisco, California. The company’s CEO is David

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    As a student at Duke, I was introduced to The RealReal. My interest was piqued when I noticed that their luxury retail platform had gained a lot of media coverage due to its highly-rated reviews of luxury goods. I was curious to find out more about how they made money and if they had been successful in their venture. I started my research by reading articles and conducting interviews with experts and business analysts. I found that The RealReal operates by offering an online marketplace for luxury fashion items, with a primary

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    The RealReal, Inc. (REAL), is the leading luxury consignment and resale website in the United States. Its services provide consumers with the ability to find high-quality, authentic luxury products at a fraction of the original cost, making it a popular choice among young, affluent professionals looking to access luxury fashion, accessories, and homes at an affordable price. REAL is focused on creating a buzz around its luxury fashion offering through its marketing campaigns, which primarily rely on eye-catching imagery of lux