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  • Yale School of Management David A Garvin Srikant M Datar James Weber 2008

    Yale School of Management David A Garvin Srikant M Datar James Weber 2008

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    Title: The Cutting Edge of Technology Title: The Rise of Big Data The Yale School of Management (YSMBE) is one of the leading business schools globally, recognized for its teaching, research, and consulting excellence. It was founded in 1937 by Yale University, New Haven, Connecticut, USA. Since its inception, the School has earned a reputation for producing highly skilled and successful business leaders. Since the advent of big data, the marketing and business worlds have

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    – David A Garvin is a professor at Harvard Business School, Yale School of Management, and Wharton School. – Srikant is a professor at the Massachusetts Institute of Technology and the Indian Institute of Management, Bangalore. – James Weber is a professor at Yale School of Management, University of California, Berkeley, and the University of Michigan. In first-person tense, we discuss our perceptions of David A Garvin’s teachings and experience at Yale School of Management. We also explore the value of his teach

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  • Origo Commodities An Agonizing Decision HBS Authors 2023

    Origo Commodities An Agonizing Decision HBS Authors 2023

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    This is the story of one of the most painful decisions I have ever had to make, which, by the way, happened to be one of the more difficult cases I’ve had to handle in my entire career as a writer. The problem at hand is about the company that I will now describe. Origo Commodities is an international company, headquartered in Zurich, Switzerland, with over a dozen production sites and factories located in Italy, France, and the UK. It is a commodity trading and supply company, primarily dealing in

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    “Origo Commodities is the largest commodity trading firm in Brazil, employing over 3000 people, and has a history of innovation and excellence. Our customers are global leaders in industries such as agriculture, metals, and energy. We have been at the forefront of sustainable commodity trading since our inception in 1999, with a mission to make commodities more sustainable for the long term. right here The current market environment is characterized by a complex array of factors such as

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    The company, founded in 2014, produces and sells raw materials used in a wide range of high-tech industries, including biotech, semiconductors, and solar. However, since the beginning of the year, the company has been struggling to keep up with demand due to global supply chain disruptions and a slump in the semiconductor market. In this case, Origo’s customers have been demanding that the company increase production and reduce costs to keep up with demand. However, the company has not been able to reduce its

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  • SeatGeek Robert F Higgins Sarah Mehta 2018

    SeatGeek Robert F Higgins Sarah Mehta 2018

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    How I made SeatGeek the most profitable ticket marketplace ever? As a marketer in the sports industry, I saw a massive opportunity with this platform for sports fanatics. And I started my marketing career as the product manager for this online platform with over 12 million active users. I have managed a team of over 100 people to bring SeatGeek from $5 million in revenue to $147 million in revenue (with an impressive 3,400% growth). But the journey wasn

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    SeatGeek, the popular secondary marketplace for sports and entertainment events, has raised a total of $420 million in a recent round of funding that values the company at $2.1 billion. The new investment follows a $170 million raise in August, 2017, and $175 million in February, 2018. Much of SeatGeek’s growth has been fueled by its algorithmic approach to ticketing. SeatGeek’s platform uses artificial intelligence (AI) to

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    1. Role: The role of SeatGeek as a startup incubator. 2. Role: The role of Sarah Mehta as CEO. 3. Goals: The startup’s goals for 2018: a. Increase the number of events attended. b. Increase the average revenue per user. 4. Competitor Analysis: a. Competitor Analysis of SeatGeek.com: i. A detailed analysis of their services and products, including their pricing

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    When you think of a company that’s been around for a while and still going strong, you probably don’t think about their competitors. more tips here But at SeatGeek, a ticket marketplace that grew to become the largest secondary ticket marketplace in the US, the competition isn’t something they like. “They’re really fierce competitors,” says Robert F. Higgins, founder and CEO of Seattle-based SeatGeek. In fact, when SeatGeek filed its first-ever public registration statement with the U.S

  • Developing a Superior Positioning Concept for a Product Service Idea or Experience Kimberly A Whitler 2018

    Developing a Superior Positioning Concept for a Product Service Idea or Experience Kimberly A Whitler 2018

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    1. Define the positioning concept: Define the positioning concept for your product or service idea or experience. The positioning concept should be clear, simple, and unique. For Kimberly’s product service idea, I suggested the following positioning concept: 2. Choose the core message: Identify the core message that defines your positioning concept. This message is what you want people to say about your product service when they talk about it. It’s the essence of your positioning concept. For Kimberly’s product service

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    Developing a superior positioning concept for a product or service can be daunting due to the vast number of established products in your market, the complexities of your industry, and the stiff competition you’re up against. However, if you can do it, you’ll have a leg up in the game that others lack. You can’t afford to settle for a positioning concept that won’t resonate with your customers or lead to a business. A strong positioning concept takes into account your unique positioning, unique value proposition, unique selling proposition, and

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    This study examined the impact of an external event (e.g. Competitor attack) on the marketing mix of a consumer product service. Results from qualitative data (n=11) and quantitative data (n=28) provided evidence to support the claim that consumers were highly sensitive to the external event. The qualitative data indicated that consumers felt the marketing mix had been impacted by the external event and were less likely to purchase the product/service after the event. The quantitative data showed that the marketing mix had been

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    When I first began my career in marketing, I learned from a wise mentor that if I wanted to succeed, I would need to learn to focus and be more persistent. She was right. Focusing on a single aspect of my work is the beginning of developing a superior positioning concept for a product service idea or experience. A great concept is the cornerstone of all successful marketing and branding. Let’s look at my company’s positioning as an expert case study writer, 1. Experts – our goal is to become an expert

  • PHS Hairscience Enhancing Holistic Haircare in Singapore Seshan Ramaswami Josephine Tan CW Chan

    PHS Hairscience Enhancing Holistic Haircare in Singapore Seshan Ramaswami Josephine Tan CW Chan

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    “Given the global competition, PHS Hairscience’s Singapore sales outlets are trying to establish itself as a leader in the Haircare industry. To do this, PHS Hairscience is investing in various marketing channels such as TV advertising, the internet, and through outlets in malls and travel shops. PHS Hairscience’s marketing campaigns for the PHS Hairscience brand comprise of a TVC, ‘Energize Your Hair’, and a print and online billboard campaign that feature the H

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  • Starship SpaceX The Disruption in the Space Value Chain Joan Jane Blanca Guitard 2023

    Starship SpaceX The Disruption in the Space Value Chain Joan Jane Blanca Guitard 2023

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  • Raos Dilemma Addressing Issues in Selection Practices Sridevi Nair Aarti Kumar Jain Mathew

    Raos Dilemma Addressing Issues in Selection Practices Sridevi Nair Aarti Kumar Jain Mathew

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    We have been facing a problematic dilemma of our own for a long time and I am sure that we are all aware of it. However, if you want to know the actual problem, you should read it thoroughly. I am writing this essay about Raos Dilemma and its effects on our selection practices, and hopefully this essay will convince you to address this issue once and for all. Our Problem: Our selection practices are flawed in several ways. check my blog First of all, we are having a shortage of candidates

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  • Honda Innovation the Chinese Way Ali Farhoomand Minyi Huang Ricky Lai 2010

    Honda Innovation the Chinese Way Ali Farhoomand Minyi Huang Ricky Lai 2010

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    Title: China: From an Old Enemy to a Rival for Global Innovators Chapter I. Strategies Honda’s strategy is focused on developing in-house innovative technologies and marketing in China through local R&D centers. Innovation in Honda has taken the following approach: 1. directory In-house: Honda established its first R&D center in Shenzhen, China. It focuses on developing in-house innovative technologies to compete with the local automakers. The R

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  • Data Privacy in Practice at LinkedIn Iavor Bojinov Marco Iansiti Seth Neel 2022

    Data Privacy in Practice at LinkedIn Iavor Bojinov Marco Iansiti Seth Neel 2022

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  • Amazons Rekognition Dilemma Rodolphe Durand Harrison MunroClarck

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