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  • Cathay Pacific Balancing Inherent Risks and ESG Concerns Benjamin Yen Nelson Chow Nicole Wang Natalie Wong Brandon Choi

    Cathay Pacific Balancing Inherent Risks and ESG Concerns Benjamin Yen Nelson Chow Nicole Wang Natalie Wong Brandon Choi

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  • Revlon Indias Turnaround Navigating OnlineOffline Decisions Using a Balanced Scorecard Tatiana Sandino Samuel Grad

    Revlon Indias Turnaround Navigating OnlineOffline Decisions Using a Balanced Scorecard Tatiana Sandino Samuel Grad

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    Revlon’s turnaround strategy has been a mixed bag. At first, it was driven by “The Great Revamp” in 2011, a complete overhaul of its strategy and business model, including its product development, pricing, marketing, and distribution strategies. But the turnaround was not sustainable in the long run. Revlon has had to focus on reviving its brand, reducing expenses and cutting back on R&D, while at the same time improving its customer experience. Its “Rev-a-Shade

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    In 2010, the beauty cosmetics company, Revlon, was facing various challenges. On the back of the global economic downturn, demand had slowed and its competitors in the beauty industry were gaining market share. The company had undergone a major transformation in recent years, adopting various digital marketing and sales strategies to reach a younger audience in an online-first era. However, the new digital-first focus was hindering its growth in its core business. To address this, I conducted a thorough analysis

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  • Simplex Solutions Expanding the Entrepreneurial Team Balagopal Vissa 2012

    Simplex Solutions Expanding the Entrepreneurial Team Balagopal Vissa 2012

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    When Simplex Solutions was founded in 2009, the founders knew that their software development service required the expertise of several individuals to bring it to life. The team initially consisted of a CTO, two software engineers, and a project manager. With the acquisition of a strategic partner in the second year of operation, the organization had grown significantly in size, and the team was in need of expert advice. The team began discussing the possibility of bringing in additional resources to support its growth. The CTO, in particular, wanted to improve the development process

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    Simplex Solutions Expanding the Entrepreneurial Team: Balagopal Vissa 2012 Simply put, Simplex Solutions, one of the most successful case study writers of 2011, is expanding its entrepreneurial team. It is doing this by offering a new service — that of offering clients consulting services at affordable rates. The company’s expansion plan is aimed at ensuring that it stays competitive and that it can meet its client’s diverse needs, while at the

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  • Discovery Bank Felix OberholzerGee Pippa Tubman Armerding Namrata Arora 2024

    Discovery Bank Felix OberholzerGee Pippa Tubman Armerding Namrata Arora 2024

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  • ZS Associates Research and Development Specialist HANDOUT 3 Panos Markou Amy Klopfenstein

    ZS Associates Research and Development Specialist HANDOUT 3 Panos Markou Amy Klopfenstein

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  • TeslaSolarCity E Scott Mayfield Emil Nuwan Siriwardane 2018

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  • United Overseas Bank Branch Crowd Analytics HBS Authors 2023

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