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  • Adidas AG The Yeezy Partnership Ram Subramanian

    Adidas AG The Yeezy Partnership Ram Subramanian

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    Adidas AG, the largest sportswear company in the world, partnered with Yeezy, a designer of luxury footwear and clothing, in February 2015. Yeezy, whose fashion designs were well known in the global fashion arena, wanted to collaborate with Adidas for the purpose of producing luxury branded products like sneakers, footwear, apparel, and accessories. The partnership deal was aimed at creating a new sub-brand, Yeezy, under the Adidas brand. Ad

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    When Adidas Group and Yeezy announced their collaboration in early 2015, it was widely reported in the press. Most press coverage focused on the appearance and popularity of the Yeezy Boost, a shoe that was already a huge sensation when Adidas launched it in late 2013. The media’s emphasis on Yeezy was partly due to the designer’s unique marketing and advertising savvy and partly due to the enormous initial success of his debut collection. As the story goes, Kanye West and Ad

  • Roche ESG and Access to Healthcare George Serafeim Susanna Gallani Benjamin Maletta 2023

    Roche ESG and Access to Healthcare George Serafeim Susanna Gallani Benjamin Maletta 2023

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    Roche is a Swiss multinational pharmaceutical corporation that has been in operation for over 135 years. In 2014, it acquired a Swiss-based biotech firm for over $7 billion, creating a new entity called Roche Holdings. Roche has a portfolio of drugs, ranging from diabetes management to cancer treatment, as well as diagnostics. Sector: Roche ESG Sector: Access to Healthcare Case Study: A Look at Access to

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  • A Primer on OKRs Suraj Srinivasan LiKuan Ni 2023

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  • Joe Mazzulla and the Boston Celtics A Linda A Hill James I Cash Lydia Begag

    Joe Mazzulla and the Boston Celtics A Linda A Hill James I Cash Lydia Begag

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    The Boston Celtics are a franchise that’s been known to churn out some of the most successful basketball players in the league. One of their latest stars is Joe Mazzulla, an NBA veteran who was brought on by head coach Brad Stevens in November 2019. The 48-year-old coach previously coached the Boston Celtics in 2013-14, when he led his squad to the NBA Finals. Mazzulla’s experience as a coach can be applied directly to the Celtics as they

  • Snakes Lattes Playing the Marketing Strategy Game Eric Dolansky 2019

    Snakes Lattes Playing the Marketing Strategy Game Eric Dolansky 2019

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  • Strategy Execution Module 11 Diagnostic Interactive Systems Robert Simons 2016

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