Category: London Business School

  • Rachael Ray Cooking Up a Brand Boris Groysberg Robin Abrahams Kerry Herman 2019

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  • Facebooks Reputation Trials Tribulations Raminta Beraite Vidhi Chaudhri 2020

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  • Amazon in China and India Krishna G Palepu Kairavi Dey 2020

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    Merging American Airlines and US Airways is the biggest airline merger since the merger of PanAm and TWA in the 1990s. This is a story that will teach you how a merger, including the advantages and the challenges involved, can transform the company from its traditional, well-known services into an industry leader. I started with American Airlines, a traditional airline with a great reputation for high-quality services to its passengers. I’m sure you have seen the adverts on TV, in movies, and on the

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    American Airlines and US Airways’ merger is the biggest deal in the aviation industry history, and this merger will be a game-changer for the industry in the next decade. The deal promises to increase the number of flights, improve operational efficiencies, and enhance customer service. Both airlines have extensive networks covering the USA, Canada, Latin America, and the Caribbean. However, there are several challenges that will need to be overcome before the merger takes place. The paper will analyse the advantages and disadvantages of the merger my sources