Category: IMD Business School

TV Advertising Pricing at Regional Broadcast Network A Dana Popescu Rebecca Goldberg

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Brief about the Regional Broadcast Network The Regional Broadcast Network (RBN) is a national television network that broadcasts on 234 channels. It is owned by the RBN Networks, which is a subsidiary of Liberty Global. RBN is the first national cable television network and the only cable television network to offer 100% nationwide coverage. The RBN was established in 1994, and it has a strong presence in the market. Pricing Strategies Different from

Frontier Foods Family Business Expansion at a Change Crossroads Naor Cohen Justin Cervantes

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